? You will be able to know:
√ The role of product
introduction √Four stages in product introduction—AIDA √What should be included in introducing products √Tips for product
Ⅰ. Preparing
Interpretation Skill: Public Speaking （公众演讲） (1) How to be a good public speaker?
Ⅰ. Preparing Interpretation Skill: Public Speaking （公众演讲） (2) “Dos” and “Don'ts” in public speaking
2. Training Stepdge Linkage (Preview before the lesson) 2. Interpretation Skill: Public Speaking
Ⅱ. Performing
1. Phrase Interpreting 2. Sentence Interpreting
Dos:
Don'ts :
(1) Speak with a clear and firm voice. (1) Don't frown.
(2) Pay special attention to the first few (2) Don't grimace.
sentences.
(3) Don't let the endings fall off.
(7) Watch the reaction of the audience. (7) Don't be monotonous.
(8) Be friendly toward the audience.
Ⅱ. Performing
1. Phrase Interpreting
Study and interpret the following words or phrases into Chinese or English respectively.
数码相机 新品发布会 时尚 精致小巧 携带方便 高科技 智能 按钮 液晶 等离子电视
solar battery shooting models environment friendly motion-sensor wired device detect beyond your expectation target consumer backpackers cater to
Product Introduction
对外经济贸易大学出版社
LOGO
Contents
1
Training Objectives
2
Training Steps
3
More Practice
4 Answers and Translation
1. Training Objectives
Knowledge Objectives
Ⅱ. Performing
参考译文
1. 短语口译
digital camera new product launch modern slim and small easy to carry high-tech smart button LCD Plasma TV
太阳能电池 拍摄模式 环保型 运动感测 有线设备 捕捉 超乎想象 目标用户群 背包旅行者 适合
Ⅱ. Performing
2. Sentence Interpreting
1）I'd like to bring your attention to a product which I believe you will find interesting. 2）It works by voice control. 3）We have made several improvements designed to increase speed and reliability. 4）It is high / low / moderate / reasonable in price. 5）It has met with a warm reception and quick sale in most European countries.
presentation
Skill Objectives
? You will be able
to master:
√ Public speaking skills
Quality Objectives
?You will be able to cope with:
√ The product introduction interpretation
3. Field Interpreting
4. Situational Interpreting
Ⅲ. Packaging
1. Assessment on Public Speaking 2. Self & Peer assessment on interpreting quality 3. Self & Peer assessment on group 's performance
(5) Don't talk faster than 160
(5) Do sound natural and sincere.
words a minutes or slower than
(6) Talk to the audience “personally”90 words a minutes.
and keep contact with them at all times. (6) Don't turn your head sideway.
(3) Be clearly intelligible at all times. (4) Don't pause too long before
(4) Pronounce the proper names and important statement.
titles especially carefully.