50% of the products Zara sells are manufactured in Spain, 26% in the rest of Europe, and 24% in Asian and African countries and the rest of the world.
•Recently, Zara has paid more attention to management. It has a certain advantage and huge development potential.
Disadvantages
•Zara lacks professional departments. •Zara was established in 1975, the time was a little bit late. •Zara’s pattern still needs constantly improving.
Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses; In those cases, Zara franchises the stores.
Its main products include Zara Basic, ZARA Collection, ZARA Woman, ZARA TRF and bags, shoes, hats, scarves, etc.
TRF stands for TRAFA. It is a Spanish word means ‘young’.
Manufacturing and distribution
Zara is a vertically integrated retailer. Unlike similar apparel retailers, Zara controls most of the steps on the supply-chain, designing, manufacturing, and distributing its products.
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Brand Analysis
Advantages
•Zara has an elite design team. •Zara has a strong ability of financial management. •Zara has plenty of room to growth.
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•Zara has a group of more than two hundred professional designers. These designers spend most of their time in world’s top fashion cities such as Milan, Tokyo, New York and Paris finding design inspiration.
Zara can offer considerably more products than similar companies. It produces about 11,000 distinct items annually compared with 2,000 to 4,000 items for its key competitors. The company can design a new product and have finished goods in its stores in four to five weeks; it can modify existing items in as little as two weeks.
ZARA
Introduction
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975. It is the flagship chain store of the Inditex group, the world's largest apparel retailer.
On 4 November 2010, Zara Online extended the service to five more countries: Austria, Ireland, the Netherlands, Belgium and Luxembourg. Online stores began operating in the United States and South Korea in 2011.
On 6 September 2010, Financial Times reported that Inditex launched the first online boutique for its best-selling brand Zara. The website began in Spain, the UK, Portugal, Italy, Germany and France—six countries that were among the most important of the company's 76 markets.