ZARA品牌店分析报告目录一、ZARA简介·························································错误！未定义书签。

1.1 品牌介绍························································错误！未定义书签。

1.2 品牌理念························································错误！未定义书签。

1.3 经营范围························································错误！未定义书签。

1.4 顾客来源························································错误！未定义书签。

1.5 品牌特色························································错误！未定义书签。

二、ZARA在中国的店铺设计与布局·······································错误！未定义书签。

2.1模特:定型形象的诱导··············································错误！未定义书签。

2.2橱窗里的情景剧···················································错误！未定义书签。

三、ZARA主要管理系统·················································错误！未定义书签。

3.1 ZARA总部管理系统···············································错误！未定义书签。

3.2 ZARA采购管理系统···············································错误！未定义书签。

3.3 ZARA物流配送系统···············································错误！未定义书签。

3.4 ZARA分店管理系统···············································错误！未定义书签。