外贸函电报价技巧篇范文1
Market competition request for lower price
Dear Water,
I need a cheap model,Without battery 18USD Target price for 10000M2,Carpet tile. BR,
Javier Ayllon
Dear Javier,
Thank you for your kind feedback.
As per your request,the best offer we can do is $20
Awaiting your comment.
Dear Water,
At the end they are 12000m2,i need USD18 or i can not do it.
BR,
Javier Allon
Dear Javier,
USD19
Hope you can understand.As the cost is there.You really can calculate part by part.To support you and for our long -term cooperation,We donot make margin about this order for purpose.We only hope we can help each other.
Please kindly confirm.
Best Regards,
Water
Notes,
1.和客户认识比较久，持续的沟通，内容相对也比较简单。
但这里要强调的是，无论客户回复邮件是否有称呼，我们自己必须要有称呼，而且使用Dear,要形成习惯。
2.说到价格问题，避免直接拒绝。
比如，“不行，我就这个价格，你能做就做，不能做就不做”。
沟通也是要循序渐渐的，价格可以慢慢平衡。
客人让步的同事，自己可以让的也要适当的让步，不能让的，要多做解释说明，让人信服。
Dear Water,
Full fill attached file with the profile of your company.This is very important.Send me SPEC Sheet and Picture,too.
I do not want any new product,I want to buy an old product,Already MP and tested.I need a sample now.
BR,
Javier Allon
Dear Javier,
1.The company profile as attached.
2.Item 9700,we can offer samples now.But we have to charge you first.This model already
MP.pls kindly confirm the sample charge.
3.SPEC as attached.For two models.
Awaiting your comment.
Best Regards,
Water
Notes.
1.客户通常会有一份标准的公司情况调查表。
在合作之前，会让供应商填写详细的公司状况，比如工人数量、研发人员数量、生产能力、产品线、产品的主要功能、产品安全认证等方面。
对于客户来说，方便查看、对比和了解。
2.明确肯定地回复客户的问题，以免引起误会。
Dear Javier,
For your project,good news for you.
I got further support from my boss.Finally USD18 for 12k is accepted.Hoping it is ok to your side and confirm this order soon.
Please comment.
Best regards,
Water
Notes
1.之前的报价与客户的目标价相比，高两美金。
2.知道客户把价格压的很低，为了帮助客户尽快拿下订单，也考虑到客户的大订单对公司的重要性。
通过锦衣的核算和沟通，公司高层最后决定同意客户的目标价。
这也说明价格都是有商量余地的，关键在于怎么谈。
有好消息告知客户，要在对方可以看到的第一时间发出通知。
语言运用要更加具有感染力和说服力，以表示我想和客户合作，通过努力也达到了他的要求。
大家要设计自己的沟通，第一步、第二步、第三步等。
每一步的内容和进展如何要有一个总结，循序渐进。
Dear Water,
Thank you.I will keep you informed about this.
BR,
Javier Ayllon
Dear Water,
Please confirm you can reach $17.5 for the 9700.Is it with backing or not?Because the spec sheet shows with backing.
BR,
Javier Ayllon
Dear Javier,
Thanks for your kind email.
As per your request,please kindly noted that it is without backing
The offer for 12k,usd18.extremely special for you.All materials are rising,FOB changes is rising now.
We have to offer much loss.I believe you won’t to see us close down.
Thank you.Please comment.
Best Regard,
Water
OK.Understand.
Thank you Water.
BR,
Javier
Note,
作为贸易商的客户，在价格上压力相对大些，而且市场竞争也激烈。
压价在压价是一部分客户的家常便饭。
面对客户给与的压力，要轻松对待，严密防守。
除了价格以外，在其他细节方面如果也能帮助客户，拿到订单也不是很困难的事。
不同国家的人，无论做生意与否也有不同的特点。
需要在平时积累，从而运用到客户分析中。
价格是一个难题，没有最低的价格，只有更低。
价格在一定的条件下已经无法降低，但是和客户的要求还有距离。
邮件回复中，坚持原有价格的同时，更要加以说明情况，合情合理，圆满收场。