Marketing Model four--- Cooperation with communication operators
Through cooperation with communication operators, xiaomo can use of communication operators ‘ branr to enhance the visibility and expend sales.
Our Culture “Just for fans” is the slogan of Xiaomi as every step of the way is lead by our hardcore fans. Amongst our staff, many were initially a fan of Xiaomi products before they decided to join us. Not only do we have a passionate team but we all have the same attitude: relentless pursuit of perfection. So, we constantly refine and enhance what makes the best user experience possible. We are also a team that is fearless when it comes to trying out new concepts that break tradition and push boundaries. It is with this mentality and dedication, combined with the support of Xiaomi fans that has made Xiaomi products so
Marketing Model one---futures marketing
By contract, agreed to by the specified time, the price and other terms of trade, with the characteristics of futures across time, providing customers with stock products. For example，I want to buy a xiaomi‘s mobile phone， but I will receive this mobile phone a month later. Through this marketing model, xiaomi can make profit much more. Because the hardware will at a reduce price, so the cost of mobile phones are decreased and profit will be high.
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Marketing Model two--- Network Community Marketing
network community visitors have a common interest into one virtual space, to achieve the purpose that members communicate with each other, so as to achieve the effect of product marketing. Xiaomi can communicate directly with visitors, easy to get a visitor's trust
People are willing to repeat visits to xiaomi, because this place is the his meeting place for like-minded persons
It can be as a tool for customer service, answer customer questions online To facilitate the online survey
marketing model
Company Overview Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010, the company has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD and has over 3000 employees. Xiaomi's main portfolio of products includes: - Xiaomi Phones: high quality and performance Android devices - MIUI ROM: highly customizable ROM that can be flashed across multiple Android devices - MiTalk: a preeminent messaging application - MiBox: A smart set-top box the enriches your TV experience
Logo The “MI” in our logo is short for Mobile Internet. But it also has other meanings, one of which is “Mission Impossible” because upon establishing Xiaomi, there were many barriers to defy and it seemed quite impossible at the time.
Marketing Model three---Word of Mouth Marketing Xiaomi through his user and friends spread product information and brand. The reason xiaomi’s user spread xiaomi‘s product 1. xiaomi developed a unique product value. 2.Good product image. xiaomi's products are not only performance better than the competitor, art and technology integration will allow the product look more beautiful. 3. Appropriate target groups :enthusiast 4. Maintain the heat of word of mouth. Xiaomi imply will be available to consumers new products , succeeded in sustain the word of mouth heat