Correctness (准确)
例句
Should any of the items is of interest to you, please let us know.
Should any of the items be of interest to you, please let us know.
例句
Quote us the most reasonable price. (给我方报最合理的价格)
Will you please quote us the most reasonable price?
Clarity (清晰)
Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind.
Case Studies (案例分析)
We have received with thanks your check. The amount has been placed to your credit.
我们已经收到你方支票，谢谢。该笔款 项已汇入你账户贷方。
提示: 违背了“具体”(Concreteness)原则
Your Try（思考题）
1. We are given to understand you are able to supply large quantities at more attractive prices. Hint: violates the clarity principle (违反了清晰原则) 2. We have the pleasure of acknowledging your letter of April 4. Hint: violates the conciseness principle(违反了简洁原则) 3. In view of you are our regular customers, we agree to your request for price reduction. Hint: violates the correctness principle(违反了准确原则)
你方7月1日的函收悉。
提示: 违背了“简洁”(Conciseness)原则
Case Studies (案例分析)
Because our book is full, so we cannot entertain any more orders.
由于我方订货已满，恕不能接受更多的 订单。
提示: 违背了“准确”(Correctness)原则
Concreteness means the writing should be specific, definite and vivid rather than vague, general and abstract.
Concreteness (具体)
例句
a significant loss a 53 percent loss in the near future by Thursday afternoon the majority 70 percent
微课名称：商务英语写作中的7C原则 所属课程：高级商务英语写作 主讲教师：李更春 单位：浙江广播电视大学外国语学院
教学目标
知识目标
学会在信函写作中运 用7C原则
技能目标
了解商务信函写作中
的7C原则
技能目标
学会站在他人的角度 考虑问题
学会运用7C原则对商
务信函进行评价
情感目标
请同学们思考，在商务信函的写作中，我们应遵循 哪些原则呢？
Conciseness (简洁)
例句
We have begun to export our machines to the foreign countries. (我 们已经开始向国外出口机器了)
We have begun to export our machines.
Business writing should be correct in grammar, punctuation, spelling, information, figures, etc.
正式 (formal)
迂回 (winded)
清晰 (clear)
详尽
具体
(detailed) ( concrete)
笼统 (general)
简洁
完整
(concise) (complete)
简短 (short)
逻辑 (logical)
准确
礼貌
有力
体谅
(correct) (courteous) (forceful) (considerate)
7C principles
CCoonnssiiddeerraattiioonn ((体体谅谅))
CCoouurrtteessyy ((礼礼貌貌))
CCllaarriittyy ((清清晰晰))
Conciseness (简洁)
Correctness (准确)
Concreteness (具体)
Completeness (完整)
Consideration (体谅)
例句
We allow you a 2% discount for cash payment. (如付现款,我们给九八折)
You earn a 2% discount when you pay cash.
Courtesy (礼貌)
Courtesy is an important feature of business correspondence. In fact, it is an essential element of any successful communication, whether it is written or spoken.
Conciseness means to write the fewest possible words without sacrificing completeness and courtesy. By eliminating unnecessary words, you
help make important ideas stand out.
1 with consideration for its
recipients
2 be courteous towards
them
4 be correct in grammar, spelling, punctuation, and figures
3 be clear in meaning
5 6 be concise and concrete in wording and be complete in format, structure, and info
请尽快告知，你方希望我方就此事做些 什么? or 请告知，你方希望我方就此事尽 快做些什么？
提示: 违背了“清晰”(Clarity)原则
Case Studies (案例分析)
We acknowledge with thanks the receipt of your letter of July 1.
Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his place to indicate that you are considerate.
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have a direct sailing from Shanghai to New York every two months.
ห้องสมุดไป่ตู้
谢谢观看
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have two direct sailings every month from Shanghai to New York.
As to information, the writer should strive to make all points detailed, and answer all questions asked or implied.
Summary: A letter should be written
Your Try（思考题）
4. Please airmail us the latest price list and sample for our reference. Hint: violates the courtesy principle(违反了礼貌原则) 5. We request you to open the covering L/C as soon as possible. Hint: violates the consideration principle(违反了体谅原则) 6. Please extend the L/C for ten days. Hint: violates the concreteness principle(违反了具体原则)
Case Studies (案例分析)