Writing is important for understanding and formal confirmation and as a source for later reference.
In order to achieve good communication, we should consider the following “six C’s principles”.
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To influence/persuade In addition to providing information, a business message must also influence the reader’s attitudes and actions.
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Can you name some ways to communicate people in a business setting?
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Forms of Business Communication
eye contact
physical appearance
gesture
nonlinguistic posture
facial expressions
space and distance
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Forms of Business Communication
reports
e-mails
voice mails
letters
Web
conversatios
notes
To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill.
BUSINESS WRITING
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Chapter 1 An Overview of Business Writing
商务写作概述
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Lead-in Questions
What is business communication?
Business communication is a process of exchanging information and ideas in a business setting.
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Criteria for Effective Business Writing
Business people can’t afford paying a personal visit each time they want to transact business in various parts of the world, instead, they make phone calls, write letters, send faxes, or e-mails.
2) effective business writers can use their skill to help increase their company’s sales and profits by promoting good relations.
3) proficiency in writing gives a personal advantage over less capable writers and contributes substantially to his/her selfconfidence---- a necessary quality for business success.
Courtesy, Correctness, Conciseness, Clarity, Concreteness, Completeness
proposals
minutes telephone calls
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Why Business Writing?
The ability to write effectively is a valuable business asset.
1) a great deal of business is transacted in writing, which is involved in every part of business.
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Functions of Business Writing
1. To inform 2. To influence/persuade 3. To entertain
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To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.