ቤተ መጻሕፍቲ ባይዱ 1
Chapter
An Overview of Business Writing
1. Courtesy
Using you-viewpoint You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.
You viewpoint 1. You will happy to know… 2. Your new charge account is now open for your convenience. 3. So that you can choose the one razor that is just right for your beard, Willet makes razors for you in three weights—light, medium, and heavy.
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint — A large sale of our products will make our company more profitable. — A good sale of the products will benefit you. — We are in need of fund and you must pay… — To maintain your excellent credit, please remit… — We can not offer you any refund… — You could obtain a refund if… — Obviously you forget telling us the color… — Please indicate your choice of color…
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
We-view point 1. I am happy to report… 2. We are please to have your new account. 3. We make Willet razor in three weights—light, medium, and heavy.
1
Chapter
An Overview of Business Writing
1. Courtesy
Being courtesy we mean treating people with respect and friendly human concern. Courtesy usually involves three aspects: Using you-viewpoint Taking a positive tone Being conversational
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 1
An Overview of Business Writing
商务写作概述
1
Chapter
An Overview of Business Writing
Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone d. Use the subjunctive mood
Negative — I cannot accept the recommendation. — I am not able to accept your invitation. subjunctive mood — I wish I could accept the recommendation. — I could accept your invitation if I were to cancel my meeting on…
1
Chapter
An Overview of Business Writing
Contents of this chapter
I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing III. More Criteria and Techniques for Effective Business Writing IV. Approaches to Organizing Business Writing V. Avoid Sentence Faults (additional)
1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business. The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone e. Include a pleasant statement in the same sentence
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone a. State ideas using positive language
— Don’t forget to submit your report… — We can’t ship your goods until… — You neglect to indicate the specification… — Remember to submit… — You will receive your goods… — Please send the complete specification…
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone Positive words emphasize the pleasant aspects the goal and tend to put the reader in the right frame of mind. Negative words tend to produce the opposite effect.
1
Chapter
An Overview of Business Writing
I. Functions of Business Writing
Business writing has two functions: 1. To inform 2. To persuade
1
Chapter
An Overview of Business Writing
1
Chapter
An Overview of Business Writing
II. Six C’s—Criteria and Techniques for Effective Business Writing
1. Courtesy 2. Correctness 3. Conciseness 4. Clarity 5. Concreteness 6. Completeness
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone b. Avoid using second person when stating negative ideas
— You made numerous mistakes on this page. (×) — This page contain numerous mistakes. (√) — You keyed a perfect copy. (√)
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone c. Use passive voice to convey negative ideas
— Suburo did not proofread this proposal carefully. — Suburo completed the job two months behind the schedule. — Suburo completed the job two months ahead of the schedule. — The proposal was not proofread carefully. — The job was completed two months behind the schedule. — The job was completed two months ahead of the schedule.