2014 ─2015 学年第 2 学期商务英语课程试卷试卷类型 A (注明A、B卷) 考试类型综合练习（注明开、闭卷）注意：1、本课程为选修（注明必修或选修），学时为51 ，学分为 32、本试卷共 2 页；考试时间120 分钟；出卷时间：3、姓名、学号等必须写在指定地方；提交时间：4、本考卷适用专业年级：国际经济与贸易任课教师：（以上内容为教师填写）专业年级班级学号姓名一、Part One: Economics, please answer the following questions (10% each, 30%)1、Please explain how absolute advantage and comparative advantage differ, and give an example in which one person has an absolute advantage in doing something but another person has a comparative advantage.Answer:Comparative advantage means compare the cost of a country's production of the same unit of a product is relatively lower than other countries, the country in the production of this product has a comparative advantage. The absolute advantage refers to the resources of a national production of the same unit of a product used in the production of another country less than similar goods. There must be a comparative advantage absolute advantage, comparative advantage does not necessarily have an absolute advantage. Economics use the term absolute advantage when comparing the productivity of one person firm or nation to that of another. while comparative advantage is based on the relative opportunity costs of the persons, firms, or nations Trade can benefit everyone in society because it allows people to specialise in activities in which they have a comparative advantage.Example: Suppose country A were to produce one unit of wine and cloth time of two hours and one hour, B country is one hour and two hours, on the fabric production, A state-owned absolute advantage; in the wine production, B-owned absolute advantage. A country is assumed to produce one unit of each wine and cloth time of two hours and one hour, B country to six hours and two hours. A consideration from the country, the production level is three times the wine country B, the production level is twice cloth country B, compared to wine and cloth, A country has a comparative advantage in the production of wine. Ha ha ha, from B States to consider the level of production of wine is one third A country's level of production of cloth is half A country, compared to wine and cloth, B country has a comparative advantage in the production of cloth.2、What are the basic functions of national Five Year Plan?Answer：Five-year plan is a short-term economic strategy for the steady development ofthe national economy plays an important role in plete the five-year plan to make our country began to change the industry backwardness, move to a socialist industrialization; understanding of the basic completion of the three major reforms that the country has achieved the transition from New Democracy to socialism, establishing the socialist system. During the transition period, our Party has opened a creative way for the characteristics of China's socialist transformation of the road. People's living standards continued to improve, and generally people began to lead a relatively comfortable life. We opened wider to the outside world, and the pattern of all-round opening took basic shape. The development of science, technology and education was accelerated, and other social undertakings progressed in a comprehensive way. Policy coordination function, that is to say, in the process of realizing the objectives of national plans, it can help coordinate all aspects of the policy in order to achieve the established targets.3、Give an example industry which contributes most to the social economy development most and try to back up your opinion by quoting the latest statistics to say which industries have much potential?Answer：In my opinion, The tourist industry contributes most to the development of social economy.The fllow chart is the development of Nan Jing tourist industry and the statistics is from January 2011 - JuneFrom Nanjing Statistics Bureau, regardless of the number of visitors or revenue from, the first half Nanjing tourism economy maintained a rapid growth - tourists mainly tourist areas (spots) 43,940,000 passengers (including free access to the resort casual local residents). up (the increase, the same below) of 30.9%. Total tourism income of 51.128 billion yuan, an increase of 16.8%.This year from January to June, the city of Nanjing major tourist areas (spots) tourists 43,940,000 passengers, an increase of 30.9%. Total tourism income of 51.128 billion yuan, an increase of 16.8%. Among them, 34.33 million domestic tourists trips, an increase of 14.5%, inbound tourists 630,000 passengers, an increase of 15.1%.From the tourist point of view, in the first half, Nanjing total inbound tourists 630,000 people, including Taiwan compatriots, 125,000 passengers, an increase of 15.2%; Macao 06,300 passengers, an increase of 15.1%; Hong Kong compatriots84,900 passengers, an increase of 15.1%. Foreigners in Nanjing tourism totaled 414,000 passengers, an increase of 14.9%. In the foreign tourist market in Asian tourists received 183,200 passengers, an increase of 9.2%; European tourists 118,200 passengers, an increase of 19.3%; American tourists 79,300 passengers, an increase of 17.6%. Earlier this year the Japanese earthquake, causing growth to slow Asian source markets, the rest are kept double-digit growth on all continents.1--6 months, the city received 34.33 million domestic tourists trips, an increase of 14.5%. According to Tourism Bureau of domestic tourism sample survey, this year Nanjing domestic tourism tourists to the top five, respectively, Jiangsu, Anhui, Zhejiang, Shandong, Henan. Especially in Anhui, Shandong, Henan, Shanxi, Hebei and other remote source has increased. The data also show that this year's domestic tourists rather in per capita spending increased by 7 percentage points.From the date ,you can see that the tourist industry contributes most to the development of social economy.二、Part Two: Management, please answer the following questions (10% each, 30%)1、In your opinion, what is the single most import aspect of the definition of management? Why? Which of Mintzberg’s ten managerial roles do you think you are best equipped to play? Explain.Answer:(1)Management is the process of working with and through others toachieve organizational objectives in a changing environment. Central to this process is the effective and efficient use of limited resources. There are several reasons as follows:a. An objectives is a target to be strived for and, one hopes, attained. Like individuals, organizations are usually more successful when their activities are guided by challenging yet achievable objectives.b. Some complex collective action necessitates systematic management, and organizational objectives give purpose and direction to the management process.c. Without organizational objectives, the management process, like a trip withouta specific destination, would be aimless and wasteful.Consequently, achieving organizational objectives can ensures that the corporate could reasonably and automatically match up the departments to coordinate the pace of different work, forming a unified whole.(2)I think I can be best equipped to play the role of Resource allocator. The allocation of human resources is to fully make use of physical strength, intelligence, knowledge, creativity and skills, and promote human resources and material resources to achieve a more perfect combination, to maximize the social benefit and economic benefit. Reasonable allocation of human resources is one of the basic elements of social vitality. It not only can make the human resource structure of social organization within the reasonable. It can maximize the use, give full scope to the talents, so that each person's intelligence and potential into full play.2、What is market segmentation all about and how could it be used in a certain business? How can a company encourage brand loyalty and repurchase?Answer:Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.In the process of training staff corporate loyalty, three factors are crucial:The first is performance management.Full-time employees into the enterprise from the first day, they will enjoy the enterprise given careful training and family-like care. Business-to-employee loyalty, responsibility, move, infected employees, prompting them ten times, a hundred times return on corporate loyalty.Followed by the trust of employees. Steve Jobs is a master of shaping brand loyalty, but also foster employee loyalty expert. His secret of success is to give the team enough confidence. The ability of employees to enhance the career path included, to cultivate employee loyalty is also crucial.The third is to make the employees have a sense ofaccomplishment. In "80" employees, for example, they are increasingly engaged in meaningful work hungry. Company managers to help them understand the importance of the work, it is possible to maximize the feeling of its success.3、Try to choose a company, and give an example of vocabulary of Strategic Management.Answer:Strategic Management: refers to a business or organization in a certain period of global, long-term development direction, objectives, tasks and policies, and make resource allocation decisions and the art of management. Including the company upon completion of the specific objectives of the uncertainties made a series of judgments. The company developed strategies on the basis of environmental monitoring activities.Wal-Mart's strategy signs are: everyday low prices, a wide choice of goods, a greater proportion of brand-name products, so that customers are friendly and welcoming store environment, low operating cost, meaning the new geographic markets will be trained expansion prime, innovative marketing, and excellent after-sales service guarantee."Everyday low prices" that EDLP is Wal-Mart's overall strategy, Wal-Mart with "everyday low prices" to explain all their behavior, and the outside world can be explained basically everything Wal-Mart with the "everyday low prices." Wal-targeted, all of its acts are committed "everyday low prices."Wal-Mart's unique place that promote innovation, Wal-Mart will always spare no effort between different departments or divisions spread innovation, while Wal-Mart's headquarters division is often required to submit "Our colleagues to create extraordinary" case, then these innovations Recommend other relevant departments and divisions, asking them to creative applications to their areas of work, Wal-Mart is always trying to make people understand each relevant every innovation, through their OA or telephone conference, on-site meetings and other organized learning, boss they often take these good ideas visits each division or department to see if there is no effort to promote.三、Part Three: Business Communication，please answer the following questions: (20% each, 40%)1、Please name at least FIVE questions that you should ask yourself to identify your employment interests. What information should a candidate gather in preparing for a job interview?Answer:1.What is your biggest pressure in the past of job?2.Why do you want competition for the job?3.Can your grades accurately reflect your talent?4. Do you have a clear goal,and what did you do for your goal. Have you reach an achievement?5.Are you a good listener?The success of the interview is likely to depend on your preparation is in place beforehand. In the interview process, many problems are often sudden, unpredictable, when human interaction will always encounter awkward situations from time to time, even if you are very careful to guard, there is no guarantee does not happen, especially in an interview this important and stressful situations such cases are more likely to appear. If this happens often affects their performance throughout the interview, even thus come to naught, resulting in failure of the interview. Experts suggest that this candidate during the interview must be calm ease, calmly, the best advance look at the interview process and make necessary preparations to prevent the emergence of embarrassment.2、Please write a RESUME, including information, objective, experience, activities, honors and so on.Answer:YangYuqing , JuniorCurrent Address: Permanent Address Jiangdong Road, Nanjing, Jiangdong Road, Nanjing, Jiangsu Province. Jiangsu Province. 210009. 220009.Objective To attain employment in the area of sales management.Education Nanjing University of Information Science and Technology. Nanjing, Jiangsu Bachelor of International Economy and Trade.ExperienceJune.2015. Focus Technology Company Nanjing, JiangsuHRMake a hone call to arrange the interview timeDownload the resume on the recruitment websiteHelp the manager to arrange candidates interviewOct.,2015. Focus Technology Company Nanjing, Jiangsu Salesman of E-commerceDesign the website of the company.Negotiate with the foreign business partner on the internet.Accelerate the success of the trade.Activities●Table tennis club●The opening ceremony of principal cup table tennis competitionHonours2012-2015Third-class Scholarship of NUIST“Three Good” Student of NUISTCET 4Certificate of Accounting ProfessionalReferencesTranscripts and references available upon request。