《体验商务英语综合教程》课程教学大纲一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:Intermediate Business English Course Book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
难点在于学生要能灵活地运用自己所学的语言和商务知识，将自己的经历和观点融入交际活动之中，在提高语言表达能力的同时还要提高自己的交际能力。
（四）课程教学方法与手段（1）强调课堂教学应以学生为主体而以教师为主导，改变以教师为中心的教学模式。
教师要在教学中充分发挥学生的能动性、创造性，培养学生的自主性、独立性和合作精神，教师要采用灵活多样的教学方式（启发式、讨论式、发现式、研究式等），引导学生在主动积极的思维活动中获取知识、掌握学习方法。
（2）教师应对学生的课外学习和课外实践活动加强指导和组织，加强计划性。
（3）重视计算机和网络技术在更新教学内容、改变学习方式、培养学习自觉性、提高教学效率和教师自身业务素质中的重要作用。
现代教育技术将为现有的教学方式和手段提供重要的补充。
（六）本课程与其它课程的联系本课程为商务英语专业高年级学生的综合英语教程。
本专业学生在完成前两年的英语基础课程的学习的基础上，开始学习这门课程。
本课程与一、二年级的综合英语课程相衔接，由单纯的英语语言学习过渡到语言和商务相结合的学习模式。
为了达到预期的学习效果，学生在学习本课程之前，应完成综合英语、阅读、视听说等课程的学习，打好良好的语言基础。
同时还应具备基础的商务知识，这样才能达到事半功倍的效果。
（七）教材与主要参考书David Cotton David Falvey Simon Kent主编《Market Leader》（第二版），高等教育出版社2012参考书：1．王立非主编《商务英语综合教程》1-4册上海外语教育出版社20102. 叶兴国、王光林总主编《高级综合商务英语》外语教学与研究出版社20123. 叶兴国主编《商务英语阅读教程》上海外语教育出版社2010（八）说明本课程是专业基础课考核形式：综合评定评分办法：平时考查占30%（主要考察课堂参与、任务完成情况），期末考试占70%三、教学内容纲要《体验商务英语综合教程3》教学内容纲要Unit 1 Brands1、Discussion: Talk about your favorite brands; Discuss two authentic product promotions2、Texts: Outsourcing production; Listening: An interview with a brand consultant3、Language Work: Words that go with brand and product; Present simple and present continuous4、Skills: Taking part in meetings 15、Case Study: Caferoma: Solve the problems of a leading brand; Writing: e-mailUnit 2 Travel1、Discussion: Talk about your travel experience2、Texts: Air rage- Guardian; Listening: A business traveler’s priorities3、Language Work: British and American travel words; Talking about future4、Skills: Making arrangements on the telephone5、Case Study: Work, rest and play: Choose a suitable hotel for a seminar in France; Writing: e-mailUnit 3 Organization1、Discussion: Rank status symbols in order of importance2、Texts: Flexibility in the workplace; Listening: An interview with the partner of a management consultancy3、Language Work: Words and expressions to describe company structure; Noun combinations4、Skills: Socialising: introductions and networking5、Case Study: Auric Bank: Choose the best way to reorganize customer services; Writing: reportUnit 4 Change1、Discussion: Discuss attitudes to change in general and at work2、Texts: Change in retailing; Listening: An interview with a business transformation director3、Language Work: Words for describing change; Past simple and present perfect4、Skills: Taking part in meetings 25、Case Study: Acquiring Metrot; Writing: action minutesUnit 5 Money1、Discussion: Do a quiz and discuss attitudes to money2、Texts: Two financial reports; Listening: An interview with the founder of a finance firm3、Language Work: Words and expressions for talking about finance; Describing trends4、Skills: Dealing with figures5、Case Study: Angel Investments: Choose a company to invest in; Writing: e-mailUnit 6 Advertising1、Discussion: Discuss authentic advertisements; Discuss good and bad advertising practices2、Texts: Successful advertising; Listening: An interview with the head of planning at an advertising agency3、Language Work: Words and expressions for talking about advertising; Articles: a, an, the, zero article4、Skills: Starting presentations5、Case Study: Focus advertising: Create and present an advertising campaign; Writing: summaryUnit 7 Cultures1、Discussion: Discuss the importance of cultural awareness in business2、Texts: Advice for doing business across cultures; Listening: An interview with a trainer in cultural awareness3、Language Work: Idioms for talking about business relationships; Modals of advice, obligation, and necessity4、Skills: Social English5、Case Study: Visitors from China: Plan a visit by a Chinese; Writing: e-mailUnit 8 Employment1、Discussion: Choose the most important qualities for getting a job; Describe best worst experiences at work2、Texts: Retaining good staff; Listening: An interview with an executive search consultant3、Language Work: Words to describe the recruitment process and personal character; Indirect questions and statements4、Skills: Managing meetings5、Case Study: Slim Gyms: Choose the best candidate for the job of GeneralManager; Writing: letterUnit 9 Trade1、Discussion: Discuss ideas about globalisation2、Texts: Fair trade; Listening: An interview with an expert on negotiating3、Language Work: Words for talking about international trade; Conditions4、Skills: Negotiating5、Case Study: Ashbury Guitars: Negotiate a deal with an overseas guitarmanufacturer; Writing: e-mailUnit 10 Discuss ideas of quality1、Discussion: Discuss ideas of quality2、Texts: Old-fashioned quality; Listening: An interview with the Senior Vice President of a prestigious hotel chain3、Language Work: Words for talking about quality control and customer service; Gerunds and infinitives4、Skills: Complaining on the telephone5、Case Study: Brookfield Airport: Work out an action plan following complaints from passengers; Writing: reportUnit 11 Ethnics1、Discussion: Discuss questions of ethics at work; Rank a list of unethical activities2、Texts: Business ethics; Listening: An interview with a bank executive3、Language Work: Words to do with honesty or dishonesty; Narrative tenses4、Skills: Problem-solving5、Case Study: Profit or principle? Decide if a manger has acted unethically and what action to take; Writing: reportUnit 12 Leadership1、Discussion: Discuss the qualities of good leadership2、Texts: Profile of a leading Chief Executive; Listening: An interview with the an expert in leadership training3、Language Work: Words to describe character; Relative clauses4、Skills: Decision-making5、Case Study: Orbit records: Discuss ideas to save a falling music retailer;Writing: e-mailUnit 13 Innovation1、Discussion: Talk about innovations in your daily life and in the twentieth century2、Texts: In-company innovation; Listening: An interview with an expert on presentations3、Language Work: Words and expressions to describe innovations; Passives4、Skills: Presentation techniques5、Case Study: Style is everything: Prepare a product presentation for acompetition; Writing: short article or press releaseUnit 14 Competition1、Discussion: Do a quiz on how competitive you are2、Texts: Losing competitive edge; Listening: An interview with the Marketing Manager of a credit card business3、Language Work: Idioms from sport to describe competition; Modals ofprobability4、Skills: Negotiating5、Case Study: Beverley Watches: Choose the best supplier; Writing: e-mail大纲制订人：熊英大纲审定人：制订日期：2014年7月。