2. What do you think are the criteria of a successful entrepreneur? • Total capital of his business • High rate of profit margin • Sales value • Technological advancement level • Corporate culture • Realization of social responsibility • Number of branches in overseas market • Market share • To be a listed company
1. What is an entrepreneur? • a person who sets up a business or businesses, taking on greater than normal financial risks in order to do so企业家，企业创办人 • ■a promoter in the entertainment industry • （娱乐业的）承办人，主办者
Paragraph 13-15
• What does the writer mean by having confidence in his venture? • Cite Chinese food industry for example to show that this point is not a belief of the entrepreneurs (三鹿、湖南茶油，圣元，冠生 园，奥康皮鞋） • Is it a problem of corporate integrity/ or simply a problem of quality?
商务英语综合教程III—— Unit 2
Lecturer： Lixia
Warm-up questions: • How do you define business success? • What can be known as a successful entrepreneur? • What qualities one must have to become a success? • What are the major disadvantages that a Chinese enterprise has to overcome in the face of tense international competition? • Does GDP rise means all for economic development? • Look at p. 35 and do question 5 in a group.
Paragraph 7
• • • • What is the structural function of this paragraph? Why does it stand alone? Explain the phrase entrepreneur’s profile? Can you pick up some typical words used which reveals the writer’s language style? • What are the major qualities that one needs to be a good entrepreneur?
Reading I
ParagraLeabharlann h 1:• What is the function of Para. 1? • What does the word spin in “spin a passionate tale” imply? • What figure of speech is used in “the entrepreneurial muse”? • Does an entrepreneur sometimes succeed with the help of inspiration?
Paragraphs 16-18
• What sacrifices does an entrepreneur usually make? • Do you think it’s possible to strike a good balance between business success and personal /family life? • How do you explain the fact that many successful women entrepreneurs failed their marriage and family life like tense relation with their children?
Paragraphs 22
• Use some example to show leading by example is an important and indispensable quality? (mine disasters) • On what occasions do entrepreneurs particular need to lead by example?
Reading II
Para. 1 1. What is the unquestionable reality stated by the author? 2. What is the function of the first Paragraph?
Answers: • Business are vulnerable to risks and may fail with as short a term as 6-12 months. • Put forward the prerequisite for his strategy--“make money by thinking the unthinkable”
Homework: 1. 1. How do you look at Chenguangbiao who promised to donate all of his property after his death (naked donation)and zhourenfa who is decided to donate 99% of his wealth? 2. What do you think of the fact that some Chinese tycoons refused to attend the meeting sponsored/initiated by Bill Gates and Warren Buffett? 3. Do you think it’s only up to the rich and wealthy people who should be devoted to Charity? Why or Why not? 4. How meaningful is it for the whole China to promote the cause of charity? What is the role of the government? 5. Is Chinse Housing Industry sustainable in its development? Why/Why not?
Paragraphs 8-12
• How does the narrator makes his stand persuasive? • Why must an entrepreneur have self-confidence? • What kind of people will be affected by an entrepreneur’s self-confidence? • numerate the important P.R.s of a business? • What does the narrator recommend so as to build-up one’s self-confidence? • What is a balance sheet? What is a personal balance sheet? • How do you deal with your procrastination if you have it? • Make a list of synonyms of both weakness and strengths • What is important in building up self-confidence
• • • • • • • • • • • • • • •
Have good capital support Ability to delegate tasks Ambition Perseverance Flexibility Politically and economically sensitive Decisiveness Persistence Upright/highly integral Strong will Resourceful Risk-taking Responsible Good network of social connections Good at PR
Paragraphs 19-21
• Do you think it is meaningful to have the wife of a store president as their first customer of a new product? why? • Name some of the cream types? • What are the usual steps of developing and launching a new product? • What is the Chinese for “crash course”?