《口才与交际》课程教学大纲课程代码: 建议课时数:60 学分:2适用专业:传媒策划与管理先修课程:课程单位:传媒策划与管理专业组一、前言根据传媒策划与管理专业的就业岗位和工作任务、职业能力分析，确定了专业核心能力和核心课程，《口才与交际》课程为传媒策划与管理专业基础课程。
本课程的主要任务是传授言语交际基本知识和进行口才基本训练，并进行必要的口才鉴赏，旨在使学生了解社交礼仪基本常识，提高大学生的实际社交能力以及语言表达能力，从而在不同的交际环境和生活场景中都能够成功交际并表达自己，更好地适应现代社会对新型人才的需求。
本课程以理论讲授、课程实训、案例教学、互动教学、基于网络资源自主学习等多种教学方法，促进学生认知能力和口才形象、声音形象、交际形象的有效培养学生的创新思维与创新能力。
发展,本课程总时数60，其中理论教学30学时、实践教学30学时。
授课时间:第一、第二学期:第一学期2*14，第二学期2*16。
二、课程目标把言语交际基本知识的传授、演讲技巧的讲解示范和技能训练有机结合起来，使学生通过本课程的学习，掌握较丰富的理论知识，较熟练地掌握演讲的技巧，提高学生口语交际技能，适应专业工作实践中的口语交际要求。
学生具体应达到的职业能力目标有:1.能用比较标准的普通话进行言语交际活动。
2.朗读、朗诵、解说、主持能力。
3.演讲能力。
4.商务实战中的表达、讲解能力。
5.商务谈判过程中的应变能力和控制能力。
6.推销与自我推销能力。
三、课程内容和要求序号教学项目知识要求技能要求学时 business to organize, guide, assist, participatory pre-loan investigation, provide marketing advice and responsible for marketing advice. Chapter III content and process after accepting the borrower's application for the 14th person, dominated by field investigation and off-site surveys as a supplement, carry out pre-loan investigation work. Main contents are as follows: (a) the borrower surveys 1. Borrower for corporate customers, investigators should interview business, management, finance and other related personnel, field trip place of business and production operations, and according to the information provided by the customer to verify the business management, authenticity of the financial situation, trade, etc.2. borrowing people for small enterprise of, survey content except reference company class customer outside, also should focus concern actual control people and the main shareholders personal funding letter, and practitioners experience, and marriage status, and health status,soft information and family assets, and liabilities status; focus survey verified enterprise account table, and bank account water, and tax information and hydropower wage, spending information, then verifiedcompany actual business status and the financial status. 3. the borrower is a natural person, the investigation should focus on borrowers and their families, property, income, debt, credit ... Investigators should field surveys, confirm the mortgage situation, by way of assessment, inquiry finds the value of the mortgage. Disagrees with the determination of value, should be submitted through other evaluation Agency, the supplementary investigations, field surveys, including re-evaluation of value. 1. to property mortgage of, survey people should field study mortgage real, and verified following information: housing ownership card by contains Ming information (ownership people, and is located, and floor,, and room,, and area, and type,)1.掌握普通话声母、韵母、声1.普通话和口才与交际的关系调的发音方法，并能正确发音。
口才与交际 2.普通话的声母、韵母、声调、 1 2.掌握普通话的语流音变现基础(一) 音节、音变的发音方法和发音技20 象，并能准确认读。
巧。
2.能运用标准或比较标准的普4.普通话词汇与语法规范。
通话进行口语交际。
1. 掌握运用态势语的要领。
2. 养成良好的听话习惯， 1.体态语言的概念及内涵。
有较强的听话辨析能力。
2.交际中的听人说话的方法和3.学会赞美与批评、宽慰与道技巧。
歉、拒绝与应对的技巧。
口才与交际 2 3.交际中的口语表达的技巧。
4.能够凭借文字材料或在没有8 基础(二) 4.口才与交际中的心理素质训文字材料的情况下进行口语交练和思维方式。
际。
5. 初步掌握克服心理障碍的方法和交际中心理沟通的方法。
1. 掌握朗读的基本技巧，如语气语调、停连、重音、语速1.朗读与朗诵的异同点。
节奏;2.朗读的特点与技巧。
2. 能运用朗诵的特殊技巧，独白体口才与33.朗诵的特点与技巧。
如气声、拖音、颤音、笑语等。
12 交际(一)4.解说的特点与技巧。
3. 能够清晰、明了地对事物、5.主持的特点与技巧。
事理作分解性的说明。
4. 能够主持一般的专题活动或综合文艺活动。
1.演讲理论知识。
2.命题演讲的技巧及训练。
1. 能够进行命题演讲独白体口才与43.即兴演讲的技巧及训练。
2. 能进行即兴演讲。
8 交际(二)4.演讲稿的撰写。
1.能进行基本的商务讲解、商务谈判。
1.协商与谈判的基本内容、基本2.具有恰当协商与解说的能原则、基本技巧。
力。
对白体口才与2.答辩与面试过程中的基本策3.具有得体拜访与接待的能5 12 交际略和语言技巧。
力。
3.推销与自我推销的基本策略4.答辩与面试过程中沉着、得和技巧。
体，思维敏捷。
5.具有初步的推销与自我推销的能力。
business to organize, guide, assist, participatory pre-loan investigation, provide marketing advice and responsible for marketing advice. Chapter III content and process after accepting the borrower'sapplication for the 14th person, dominated by field investigation andoff-site surveys as a supplement, carry out pre-loan investigation work. Main contents are as follows: (a) the borrower surveys 1. Borrower for corporate customers, investigators should interview business, management, finance and other related personnel, field trip place of business and production operations, and according to the information provided by the customer to verify the business management, authenticity of thefinancial situation, trade, etc. 2. borrowing people for smallenterprise of, survey content except reference company class customer outside, also should focus concern actual control people and the main shareholders personal funding letter, and practitioners experience, and marriage status, and health status, soft information and family assets, and liabilities status; focus survey verified enterprise account table, and bank account water, and tax information and hydropower wage, spending information, then verified company actual business status and the financial status. 3. the borrower is a natural person, the investigation should focus on borrowers and their families, property, income, debt, credit ... Investigators should field surveys, confirm the mortgage situation, by way of assessment, inquiry finds the value of the mortgage. Disagrees with the determination of value, should be submitted through other evaluation Agency, the supplementary investigations, field surveys, including re-evaluation of value. 1. to property mortgage of, survey people should field study mortgage real, and verified following information: housing ownership card by contains Ming information(ownership people, and is located, and floor,, and room,, and area, and type,)四、实施建议(一)教材选用与编写1.本课程目前使用的教材是郑红梅主编的《口语实训教程》。