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进度安排《英语演讲》大纲《英语演讲》教学大纲前言(一) 本门课程的性质和教学目的(二) 本门课程的教学要求(三) 推荐使用的教材和课外阅读书目1. 推荐使用的教材2. 课外阅读书目(四) 本门课程教学的课时分配本门课程的教学计划课时为36课时(2学分), 建议教学课时按以下方案分配:课程教学内容与要求Unit One Course Overview; Basic Principles of Speech Communication教学目的和要求内容讲解Unit Two Analyzing the Audience教学目的和要求本单元讲授演讲前的准备工作之一：了解听众，根据听众的特征，调整演讲内容。

通过教师的讲授与示范，调动学生的积极性，参与演讲实践。

内容讲解《英语演讲》讲义IntroductionWhat is public speaking?•Public speaking, as its name implies, is a way of making your ideas public – of sharing them with other people and of influencing other people.A Brief Introduction to public speakingI. How to Prepare a Speech•Stating Your Objectives：◇inform◇train◇persuade◇sell•Analyzing Your AudienceWhat to learn about the audience?Their opinions and levels of prior knowledge of your subject ; their likely bias, both personal and professionalhow do you learn it?Ask the person who has invited you to speak. Find out what the occasion is and if there is a program theme.•Choosing a Speech Topic and the Speech ThemeSix Criteria1. The topic should be interesting to you.2. It should be interesting to your audience or at least be capable of beingmade interesting to them.3. It should be appropriate to the situation.4. It should be appropriate to the time available.5. It should be manageable.6. It should be worthwhile. Don't waste yo ur audience’s time.•Gathering and Selecting Appropriate Materialsconvincing materialsseven major types of materials: descriptions and explanations, statistics,examples, testimony, comparison and contrast, repetition and restatement, and visuals. guidelines•Outlining Your Speechguidelines:1. Write and label your specific purpose at the top of your outline.2. Indicate main ideas, points, sub-points, and supporting materialsproperly.3. Use at least two subdivisions, if any, for each point.Using subdivisions helps you give attention to all the points you want to say.4. Label the introduction, main body and conclusion.II. How to Write a Great Speech•Organizing the Body of the SpeechA.The IntroductionA. It should introduce the topic. providing background information, definitionsexplanations, etc.B. Generally it should contain the thesis statement.C. It should be interesting enough to make the listener want to continue listening.Anecdotes, shocking statistics, quotes, and rhetorical questionsD. It should indicate how your topic will be developed.E. tell your listeners WHY they should listen to you; such as how they will benefit.F. include the method of organization that you will follow. This helps the listenerprepare for what you are going to say and help them organize the information.An effective introduction•Creates a favorable first impression with the audience•Boosts a speaker’s self-confidenceGaining attention•relate the topic to the audience•State the importance of the topic•Startle the audience•Arouse the curiosity of the audience•Question the audience•Begin with quotation•Tell a story•Using visual aids•…Reveal the topic•Clearly states the speech topic•Establish the credibility and goodwill of the speakerPreview the body•Tells audience what to listen for in the rest•Provide a smooth lead-in•Present special informationB.Main Bodya. Each main point discusses one aspect of the thesis.b. The main points should be linked with clear transitions so as to give the body coherence and unity.C. ConclusionA conclusion can restate the thesis.A conclusion can restate the main points.A conclusion can call for some sort of action (particularly in a persuasive piece)A conclusion can highlight areas for further research.A conclusion can suggest results or consequences.A conclusion can remind the audience of the importance of the information presented.The speaker can thank the audience for their attention.A conclusion should NEVER bring up a new topic.A speaker should NEVER apologize for their information. The last thing you want to happen is for the audience to question your credibility.2 functions of conclusion•Signal the end of the speech•Reinforce the audience’s understanding of the speech•Using Speech LanguageA. Using Language AccuratelyB. Use Language ClearlyC. Use language VividlyIII. How to Deliver a Great Speech•Physical Delivery1. postureA public speaker should look comfortable, confident and prepared to speak. Inposture, the two extremes to avoid are rigidity and sloppiness.2. facial expressionsYour facial expression must match what you are saying.3. movementa. Never turn your back on the audience while you are speaking.b. If you move about on the stage, make your movements purposeful.c. Be aware of all potential obstacles on the stage.4. gestures5. Eye contactLet your gaze move over each member of the audiencedon’t choose one person and look fixedly at him or her.avoid the temptation to look over the heads of your audience or to hold your notes in front of your face.6. AppearanceThe way you dress and present yourselfDress appropriately to the audience•Vocal DeliveryV ocal delivery refers to the use of your voice to convey your message.1. rateRate is the speednot too slowly or too quickly. Varying your rate can be critical.2. pausetemporary stopspause before and after a major point. You can use pauses to illustrate that you are changing from one point to another. You can use pauses for emphasis3. volumeV olume refers to how loud one speaksSpeak too soft Speak too loudchanging the volume at certain points emphasize important ideas.Raising your voice lowering your voice4. pitchPitch refers to the high or low quality of your voice.V olume is measured in terms of loudness.The pitch of your voice in public speaking refers to the “excitement” or “enthusiasm” level in your voice.pitch can be raised and lowered for emphasis.vary your pitch.5. Pronunciation6. articulation : not slur, speak clearlyIV. How to Analyze and Evaluate Speech•three “M”s: matter, manner and method.Speaking to PersuadeI. Persuasion: a Psychological process• A. Persuasion is the most complex and the most challenging.•(controversial topics, involving values and beliefs; listeners’ own ideas)• B. Listeners: mental give-and-take•(listeners: assessment on speakers)II. The Target Audience•The part of the whole audience a speaker most wants to reach with his message. Agree and disagree audience•Adapt the speech to the values and concerns of the TA•Do not exclude other listenersIII. Monroe’s Motivated Sequence•Monroe's motivated sequence is a technique for organizing persuasive speeches that inspire people to take action.•Alan H. Monroe (Purdue University) 1930s•what creates makes a motivational speech actually motivating.• a 5-step method for organizing motivational speeches.1.AttentionGet the attention of your audience using a detailed story, shocking example, dramatic statistic, quotations, etc.E.g. Hey! Listen to me, I have a PROBLEM!2.NeedShow that the problem about which you are speaking exists, that it is significant, and that it won't go away by itself. Use statistics, examples, etc.Convince your audience that there is a need for action to be taken.E.g. Let me EXPLAIN the problem.3.Satisfy.You present your plan and show how it will work. Be sure to offer enough details about the plan.E.g. But, I have a SOLUTION!4.VisualizationTell the audience what will happen if the solution is implemented or does not take place. Be visual and detailed.E.g. If we IMPLEMENT my solution, this is what will happen.5.Action.Tell the audience what action they can take personally to solve the problem.Say exactly what you want the audience to do and how to do it.E.g. You can help me in this specific way. Are YOU willing to help me?Advantage of MMS•It emphasizes what the audience can do. Monroe's motivated sequence emphasizes the action the audience can take.•Sample Speech：The Ultimate GiftIV. Persuasive Speeches on Questions of Fact• A. seek to persuade audience to accept the speaker’s view of the facts on a particular issue.E.g. Will the economy be better or worse next year?• B. different from an informative speechIS: give information as impartially as possible ≠ argue for a point of viewPS: persuade the audience to accept the speaker’s view about the informatione.g. In a trial lawyer jury guilt / innocent defendantV. Persuasive Speeches on Questions of Value• A. Judgments based on a person’s beliefs about what’s right or wrong• B. 2 steps:1. define the standards for value judgments2. judge the subject of the speech against the standards.VI. Persuasive Speeches on Questions of Policy• A. deal with specific courses of action: involve questions of fact and value; go beyond that• B. 2 types:1. gain passive agreement that a policy is desirable, necessary & practical2. motivate the audience to take immediate action• C. 3 basic issues – need, plan & practicality1. need: (no) need for a change2. a specific plan: solve the need3. practicality: Plan: workable, solve the need without creating newproblemsVII. Methods of PersuasionA.Building credibility– 1. Credibility affected by: competence & charactercompetence: speaker’s intelligence, expertise & knowledge of the subjectcharacter: speaker’s sincerity, trustworthiness– 2. 3 types of credibility: initial credibility; derived credibility;terminal ~– 3. 3 strategies to ↑credibility:a. explaining their competenceb. establishing common ground with the audiencec. delivering speeches fluently, expressively and with convictioning Evidence– 1. examples, statistics, testimony– 2. 4 tips to use evidence effectively: use specific evidence; novel ~; use ~ from credible sources; make clear the point of the ~C.Reasoning–Reasoning: the process of drawing a conclusion based on evidence–use reasoning from specific instances–use reasoning from principle–use analogical reasoning, ×casual reasoningD.Emotions Appeals– 1. Emotions Appeals (motivational appeals): make listeners feel sad, happy, angry, fearful, etc.– 2. 3 ways: with emotionally charged language; with vivid examples;speak with sincerity and convictionPresentation on Special occasions•Presentation in Welcome Ceremonies, Conferences, or Parties •Presentation in Farewell•Award presentation•Acceptance Presentation。