Question Mark
Cream
Build Dessert
Hold
Yogurt
Cash Cow +
Harvest Mercalac
2
1.0
Relative Market Share 9
Source: Danone Mercador Company Report; Team Analysis
Dog
Milk Cream
Juice
Sell off for the cash flow
.1
EXECUTIVE SUMMARY
➢ Strategy Analysis
➢Strategic decisions & Action Plans
➢ Workstream Timeline ➢ Summary & Next Step
11
FIVE ACTION PLANS BASED ON DANONE WAY
Finance
Human Resource
Danone Way
R&D
Operation
12
Marketing Sales
Market Expansion & Brand BuiMarketing DanoneMercador and Sales
• Reorganization
Restructure
HR
Overstaffed Real managers ☺ Age pyramid, loyalty
6
IT
Source: Team Analysis
Internal information exchange IT system
EX➢EStCratUegyTAInValyEsis SUMMARY –5 Forces –PEST –SWOT –BCG Matrix ➢ Our Strategic decisions and Action Plans ➢ Workstream Timeline ➢ Summary & Next Step
10
STRATEGIC DECISIONS
• Reorganize the business portfolio: Consolidation and Expansion • Restructure and modernization of the production sites • Cultivate Enterprise culture based on Danone Way • Achieve the profitable growth
Favorable relationship
production
☺ Brand awareness ☺ Market share
☺ Labor union ☺ Sales channel Suppliers
Cost structure Capacity not fully exploited Old facility, safety problem Innovation
with stakeholders
4
EX➢EStrCateUgyTAnIaVlysEis SUMMARY –5 Forces –PEST –SWOT –BCG Matrix ➢ Our Strategic decisions and Action Plan ➢ Workstream Timeline ➢ Summary & Next Step
达能3年战略计划
EXECUTIVE SUMMARY
➢Strategy Analysis ➢Strategic Decisions & Action Plans ➢Workstream Timeline ➢Summary & Next Step
2
E➢XStrEatCegUy ATnaIVlysEis SUMMARY –5 Forces –PEST –SWOT –BCG Matrix ➢ Our Strategic decisions and Action Plans ➢ Workstream Timeline ➢ Summary & Next Step
Place Promotion
• Availability
->Pervasive
＊ Wherever you are, we think of you
National Competitor
• Acceptability
Market Share
Int’l Competitor Other Competitor
Product
->Perferred
Yogurt 35% + 6% per year
Yogurt 55%
Pricing
• Affordability
7
BCG Matrix Analysis
High
Star
Question Mark
Market Growth
Cash Cow
Dog
Low
Strong
Relative Market Share
Weak
8
REORGANIZE BUSINESS
++
Market Growth
PORTFOLIO Star
->Price relative to value
Cream Dessert 0%
+10% per year
Brand Building
Cream Dessert 30%
13 good taste, healthy & innovative
Source: Literature search; Team analysis
3
5 Forces PEST
5 FORCES AND PEST ANALYSIS
-Competitors -Suppliers
Key Success Factors
-Technology -Satisfaction of stakeholders
- Competitiveness - Innovation - Positive relationship
5
PRELIMINARY
High
SWOT Analysis
Low
Assessment criteria Assessment
Opportunity
• Market growth
-Cream desserts -Yogurt
• Emerging
Stable region
Active marketing