Types of Organizational Strategies (cont’d)
• Discuss the BCG matrix and how it’s used. • Define SBUs and business-level strategies. • Describe the role of competitive advantage in business-
• Describe strategies applying e-business techniques. • Explain what strategies organization might use to become
more customer oriented. • Describe innovation strategies organizations might use.
• Define strategic management. • Explain why strategic management is important. • Discuss what studies of the effectiveness of strategic
management have shown.
implementation, and evaluation.
Types of Organizational Strategies
• Tell what strategies each level of management is typically responsible for.
• Describe the three major types of corporate strategies. • Explain the three growth strategies. • Discuss when organizations might pursue a stability
level strategies. • Explain Porter’s five forces model. • Describe three generic competitive strategies. • Tell what it means to be stuck in the middle. • Define functional-level strategies.
第8章战略管理罗宾斯管 理学第8版讲义全集,英
文版
2020年4月19日星期日
ARNING OUTLINE
Follow this Learning Outline as you read and study this chapter.
The Importance of Strategic Management
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
The Strategic Management Process (cont’d)
ØDefine strengths, weaknesses, opportunities, and threats. ØDiscuss what happens during strategy formulation,
Strategic Management in Today’s Environment (cont’d)
• Discuss the implications of dynamic and uncertain environments on organizational strategy.
• Explain the rule of three and its significance to strategic management.
internal analyses. • Explain the role of resources, capabilities, and core
competencies in the internal analysis.
•Copyright © 2005 Prentice Hall, Inc. All rights reserved. *
strategy. • Describe two renewal strategies.
•Copyright © 2005 Prentice Hall, Inc. All rights reserved. *
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
The Strategic Management Process
• List six steps in the strategic management process. • Explain why it’s important to know an organization’s
mission. • Describe what managers do when they do external and
•Copyright © 2005 Prentice Hall, Inc. All rights reserved. *
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
•Copyright © 2005 Prentice Hall, Inc. All rights reserved. *
Strategic Management
• The set of managerial decisions and actions that determines the long-run performance of an organization.