我方肯定，贵方不可能会感到不满意。
positive: We feel sure that you will be entirely satisfied.
我方确信，贵方将会感到满意。
negative: We regret our inability to serve you at this time.
Stamp
Overseas Trading Co. 52 Hooigracht Street Amsterdam, the Netherlands
• Try to use familiar and straightforward words. • Avoid use unclear or ambiguous words or
sentences.
e.g.: As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
2. perform the work with great effect
___________________________________
3. some time in the near future
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4. in a decisive way
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• ST858L-Band Stereo Radio Cassette Recorder is of full functions. ST858L波段收录机具有所有功能。
ST858L-Band Stereo Radio Cassette Recorder can delivers superb FM/ MW/ LW/ SW1/ SW2/ FM Stereo band reception. Fullauto-stop and automatic quick program search (AQPS system). ST858L波段收录机具有高质量的FM/ MW/ LW/ SW1/ SW2/ FM立体声接收功能，并能自动停机 和自动快速搜索节目。
• factual information • accurate reliable figures • right form and conventions
eg. This product is absolutely the best on the market. This product is the best one we can supply.
International Business commuls of Writing English Business Letters
2
Study Aims
1. To be able to write an envolope. 2. To be able to recognize parts of business
13
Concreteness
• Try to use specific facts and figures to describe things.
• Avoid use uncertain, general and abstract words or sentences.
eg. We have drawn on you as usual under your L/C. 我方已按惯例根据你方信用证开立了向你方索款 的汇票。
• 2) Promptness
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Consideration
• Consideration emphasizes You-attitude rather than We-attitude.
e.g.:
negative: We do not believe you will have cause for dissatisfaction.
letters and 3 writing formats of business letters.
3. To be able to write a business letter in proper
structure.
3
Contents
• 1. Introduction • 2. Requirements for Writing Business Letters • 3. 7 Guidelines of Writing English Business
12
• It’s the lowest price available to you. It’s the lowest price that we can offer to you now.
• We are well-established exporters of all kinds of goods made in Sweden. We are well-established exporters of Sweden sundry goods, such as toys, button and stationary.
1. We have two direct sailings every month from Hong Kong to San Francisco. 2. We have a direct sailing from Hong Kong to San Francisco every two months.
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Courtesy
This is very important in the business negotiations.
• 1) Keeping a sincere You-attitude We allow 2 percent discount for cash payment. (We-attitude) 至于现金付款，我方允许2%的折扣。 You earn 2 percent discount when you pay cash. (You-attitude) 若贵方现金付款，则可获得2%的折扣。
Will you ship us any time during the month of December, or even November if you are rushed, for November would suit us just as well. → Please ship us by the end of November.
10
Replace each expression with one or two words that convey the same meaning.
1. an accountant with a good reputation
___________________________________
___________________________________
5. a sharp rise in prices accompanied by a fall in the value of currency
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6. people with the responsibility of managing an office
7
3. 7 Guidelines of Writing English Business Letters
• Clarity • Conciseness • Correctness • Concreteness • Courtesy • Consideration • Completeness
8
Clarity
4
1. Introduction
The main functions of business letters:
1. establish business relations 建立关系 2. ask for or convey information 询问传达信息 3. make an enquire or offer 询盘和发盘 4. give or cancel an order 订货和取消订单 5. raise or settle a claim 提出和解决索赔 6. enter into negotiation 商议调整 7. reach an agreement 达成协议 8. …
9
Conciseness
• at this time → now due to the fact that → because We require full-automatic washing machine which is of the new type. → We require new-type full-automatic washing machine.
We have drawn on you sight draft No.386 for the invoice amount, US$3,100 under your L/C No.198 of Bank of China, Beijing.
根据你方由中国银行开立的第198号信用证，我方已按发 票金额3100美元开立了你方索款的第386号即期汇票。
___________________________________
1. a respectable accountant
2. perform effectively
3. later
4. decisively
5. inflation
6. office manager
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Correctness
• appropriate and grammatically correct language