广西东方外语职业学院课程考试试卷（2007 级2008 ——2009学年度下学期）课程名称：商务英语考试时间： 120 分钟试卷类型：（ A）卷（闭卷）命题教师签名：教研室主任签名：主管院部主任签名：一．Choose the correct explanation.（1.5’×10）A.allianceB.strategicC.inverstorD.specialistE. depositF.utilitarianG.marketing communicationH. credit I. retailer J.trademark_______ 1.an arrangement in which two or more countries, groups, etcagree to work together to try to change or achieve something_______2. a special name, sign or word that used to distinguish a manufacturer’s goods from others._______3. messages and related media used to communicate with a market ._______4. someone who gives money to a company ,business, or bank inorder to get a profit._______5. done as part of a plan, especially in a military, business, or political situation_______6. designed to be useful rather than decorative._______7. a person or business that sells goods to the public._______8. an arrangement with a shop, bank, etc that allows you to buysomething and pay for it later_______9. an amount of money that is paid into a bank account._______ 10. a person who is an expert in a special branch of work or study. 二．Choose the best answer. ( 1’×10 )( ) 1.we’re paying _______ the loan over 10 years.A. forB. backC. offD. out( ) 2.The government imposed a ban______ the sale of ivory.A.on B to C.with D. for( ) 3.As long as you’ve paid in advance we won’t charge you _____delivery.A.on B to C.with D. for( ) 4.Don’t let yourself get_______bad habits.A. toB.intoC.withD. for( ) 5.we hope to associate ourselves ____your company in a business undertaking.A. withB. forC. atD. to( ) 6.Direct taxation is usually based______income.A. forB. atC. underD. on( ) 7.there are multitudes______manufacturers and consumers in China.A. withB. ofC. inD. on( )8.Can you figure ____how to deal with the problem?A.inB. atC.outD. of( )9.Membership qualifies you ______ a discount on purchases.A. forB. onC. in D .to( )10.The new government policy places greater emphasis_____recycling and energy efficiency.A. forB. onC. in D .to三．Translation.Ⅰ.Translation the following terms into Chinese.( 2’×10)1.business idea _____________2.masketing strategy_____________3.consumer demand __________4.risk management______________5.masketing concept__________6.liquid assets______________7.financial intermediary___________ 8.ruturn policy_____________9.personal finance____________ 10.human resources__________Ⅱ.Translation the Chinese into English(2’× 5)1._______________________(由于他的粗心)，the company lost a lot of clients.2._______________________(按照我们的记录)you owe us＄200.3.______________________________________ (你有经营和管理公司的经历吗？)4.______________________________________ (总的来说，他是个很令人满意的员工。
)5.______________________________________ (公司不得不履行合同条款。
) 四．Read the following passage and fill in each blank with an appropriate word from theIn the case of a company, managerial finance or corporate 1 ______ is the task of providing the 2 _____for the corporations’ activities. It generally involves balancing risks and profitability. Long-term funds would be provided by3 ______equity and long-term credit, often in the form of 4______. These decisions lead to the company’s capital5______. Short-term funding or working capital is mostly provided by banks extending a line of credit.On the bond 6____, borrowers package their debts in the form of bonds. The borrower receives the money it borrows by selling the bond, which includes a promise to 7_____the value of the bond with interest. The purchaser of a bond can 8______ the bond, so the actual recipient of 9______payments can change over time. Bonds allow lenders to recoup the value of their 10______by simply selling the bonds.五．Reading comprehension.Passage 1.Retailers’WorldAs the final link between consumers and manufacturers, retailers are a vital part of the business world. Retailers add value to products by making it easier formanufacturers to sell and consumers to buy. It would be very costly and time-consuming for you to locate, contact and make a purchase from the manufacturer every time you wanted to buy a candy bar, a sweater or a bar of soap. Similarly, it would be very costly for the manufacturers of these products to locate and distribute them to consumers individually.By bringing multitudes of manufacturers and consumers together at a single point, retailers make it possible for products to be sold, and, consequently, business to be done.Retailers also provide services that make it less risky and more fun to buy products. They have salespeople on hand who can answer questions, may offer credit, and display products so that consumers know what are available and can see them before buying.In addition, retailers may provide many extra services, from personal shopping to gift wrapping to delivery, which increase the value of products and services to consumers.According to the National Retail Federation, 1in5 American workers are employed in the retail industry. The US Department of Labor estimates that since 1990, 700,000 new jobs have been created in the retail sector . That’s 13% of all new jobs in the United States. At present, more jobs are provided in retailing than the entire US manufacturing sector.Wal-Mart in Retailing MarketLike the yellow happy face in its television ads, Wal-Mart is leaping across the world —planting giant super centers as well as neighborhood-scale markets in a continued expansion that has already made it the world’s largest company. Wal-Mart is not only a retailer, but an excellent distribution company that generated $246 billion in revenue in 2002 at 4,414 stores in the United States and nine foreign countries. It has 1.3 million employees.Wal-Mart’s global ambitions, increasing consumers’demand for value and convenience, vast shifts in market share of various retail formats, and intense pressure on global suppliers to sell to a smaller number of very large accounts are creating an uncertain global retail environment. As competition intensifies and the global retail landscape becomes increasingly concentrated , the world’s top retailers will be requiredto change their strategies in several ways.“Retailers need to prepare for slower growth ahead and a more discerning consumer and they need to know when to exit a market when the business environment becomes unsuitable ”, comments Kalish (chief economist at Retail Forward). “The bottom line is that retailers need to differentiate on the basis of something other than price, while still offering a strong value proposition,Kalish believes. “And, they will need to seek new customers in new locations with new formats to survive,”he concludes.1.which of the following statement is NOT ture._______A. Retailers will not be important in the business world in the near future.B. Retailers can make purchasing products less risky and more fun.C. According to National Retail Federation, 13% of the new jobs have been created in the retail industry since 1990.D. Retailers add value to products by providing the manufacturers and consumers a place to sell and buy, and offering other services such as gift wrapping and delivery.2.The Wal-Mart’s TV ads feature ______.A. the giant super centersB. the happy employeesC. its logoD. the yellow happy face3. There are ______ employees in Wal-Mart.A. 700,000B. 246 millionC. 4,414D. 1.3 million4.Which of the following statements is NOT true?A. Wal-Mart is an excellent distribution company.B. Wal-Mart is the largest wholesaler in the world.C. Wal-Mart’s ambition might bring changes to the global retail industry.D. The world’s top retailers must change their strategies to suit the new businessenvironment.5. It can be concluded from the last paragraph that ______.A. retailers can prosper as long as they offer the lowest prices.B. retailers face severe competition and it’s not easy for them to survive.C. many retailers exit the market because of the severe competition.D. the business environment is suitable for the growth of retailers.Passage 2.How to Avoid Money ProblemsEveryone has to face a financial crisis some time in his/her life. Whether the crisis is caused by personal or family illness, the loss of a job, or overspending, it can seem overwhelming. But often, it can be overcome. Your financial situation doesn’t have to go from bad to worse.Have you considered preparing a budget? The first step toward taking control of your financial situation, is to do a realistic assessment of how much money you earn and how much money you spend. Start by listing your income from all sources. Then, list your “fixed”expenses —those that are the same each month —like mortgage payments or rent, car payments, and insurance premiums. Next, list the expenses that vary, like entertainment, recreation, and clothing.Writing down all your expenses, even those that seem insignificant, is a helpful way to track your spending patterns, identify necessary expenses, and prioritize the rest.The goal is to make sure you can make ends meet on the basics: housing, food, health care, insurance, and education. The public libraries and bookstores have information about budgeting and money management techniques. In addition, computer software programs can be useful tools for developing and maintaining a budget, balancing your cheque book, and creating plans to save money and pay down your debt.Have you considered a debt consolidation loan? Are you paying out too much every month for your credit cards, store cards and loans? Then why not replace them all with one, lower, convenient repayment through a consolidation loan? Consolidation loans can give you a fresh start, allowing you to consolidate all of your loans into one —giving you one easy way to manage payment, and in most cases, at a lower rate of interest.A carefully-managed debt consolidation loan can help in the following ways:Cut your monthly payments.You may be able to find a debt consolidation loan that works out cheaper than thecombined interest of your current credit cards, overdrafts, store cards, etc. Any method of borrowing that will charge less interest can cut your debt considerably.Make your payments easier.If you’re in trouble because you forget to pay your bills, opting for a debt consolidation loan will mean just one monthly payment.Many lenders will allow you to pay by direct debit, so you won’t even have to send a cheque.Improve your credit rating.If you’re finding it hard to get credit, a debt consolidation loan can help to slowly rebuild your credit rating. Pay your bills in full and on time, and your credit history record will soon show an improvement. After a certain period, the arrears on your credit record should disappear and you will be able to apply for a cheaper loan.Debt consolidation loan rates are variable, depending on status. Monthly repayments will depend on the amount borrowed and term.A UK debt consolidation loan is a low cost loan secured on your UK home. With a debt consolidation loan you can borrow from ￡5,000 to ￡75,000 and up to 125% of your property value in some cases. It can reduce BOTH your interest costs AND your monthly repayments, putting you back in control of your life.It frees up the spare capital (or equity) in your home to repay your store cards and other debts.6. What does the passage mainly talk about?A. The significance of financial management techniques.B. The better way of controlling your financial situation.C. How to reduce your daily expenses.D. How to improve your credit history records.7. To control your finance, you should first ______.A. reduce your fixed expensesB. earn income from more sourcesC. assess your income and expensesD. improve your financial situation8. It can be concluded from the third paragraph that ______.A. insignificant expenses can be neglected when making your budgetB. you need to learn some financial management techniquesC. the goal of creating a budget is to reduce your expenses on the basicsD. expenses on computer software programs should be reduced9. Which of the following is NOT a function of debt consolidation loan?A. Combine several loans into one loan.B. Give you an easy way to pay your debts.C. Reduce your monthly payments by offering a lower interest rate.D. Reduce your monthly payments by reducing your credits.10. What is the feature of the UK debt consolidation loan?A. Low interest cost.B. Variable interest rates.C. Easy to apply.D. Long-term.六．Write a notice of no less than 80 words according to given information In order to improve annual sales volume,your company plans to invite Professor Black to give a lecture on“how to improve the selling volume by using the proper marketing stategies”.Time: June 16,8:00-10:00; Place:Conference room 202; Attendess: all sales managers ,sales assistants and the management level personnels.After the lecture ,senior manager should lead goup discussions in the afternoon,The lecture is sponsored(主办) by the sales department.。