Unit9 Advertisement Warming Up
Just do it.
只管去做。 （耐克运动鞋）
Obey your thirst．
服从你的渴望。 （雪碧）
It is coming true.
一切皆有可能
Let’s make things better.
让我们做得更好！
渴望无限
Good to the last drop.
new words in the textbook.
8) The new classroom building which
_w_a__s__d_e_s_ignebdy a young engineer is the
highest building on the campus.
2.(P 81)
１）或多或少 more or less
A.a great deal
B. a great deal of
C. a great many
D. a large number of
Task5：Reading paragraph 5.
What are the advantages of posters and radio ads?
A major advantage of radio announcement is that they are usually… 这里的that可以省略吗？
an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易 are used to send 被用于发送 the public 公众
be used to do. 被用于，表示被动。
Computer can be used to do many things.
The jar contains ten glasses of water .
a great deal of 许多， 大量 。 后接不可数名词。
He has given me a great deal of help .
They spent ____B___ money on the new hospital .
欺诈的
Reading
Advertising 广告
Байду номын сангаас
Task 1: Reading paragraph 1.
What are advertisements?
Advertisements are used to send commercial information about some commodities or services to the public.
be powerful in… 在…方面有力度 appear new to sb. 使人耳目一新 passers- by 路人
Task6：Reading paragraph 6.
Find the useful expressions and get the meaning
TV commercials
知识拓展
used to do sth
过去常常做
be used to doing 习惯于做某事
He used to play football with his friends.
My mother is used to living in the country .
Task2 Reading paragraph 2 You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 为什么是ing?
2.Most adults read newspapers , so putting ads in newspapers is __a__c_o_m_m__o_n__w_a_y_o__f _a_d_v_e_rt_i.sing
contain 包含 ， 容纳 The pill contains vitamins.
___p_u__b_l_ic___next week.
2) Reading practice has a very
good__e_f_f_e_c_t_____on our English study.
3) The doors in this building
will_b__e_p__a_i_n_t_e_d___white. 4) This pop star __a_p__p_e_a__r_s____ on
Task4： Reading paragraph 4.
Complete the following statements after reading 1.Brochures can contain____a_g_r_e_a_t_d_e_a_l_o_f__ information if ____d_e_s_i_g_n_e_d__w_e_ll_.
Task 3 Reading paragraph 3
讨论（Discussion）：第三段是一个长句，如何 断句分析？
• Learn some useful expressions
• bring…to 引起， 使成为 • bring… to the attention of…. 使…引起…的注意 • potential 潜在的/ current 当前的 • by means of 通过，借助于 • brochure 小册子 flyer 传单 • mail 邮件 poster海报 • Internet commercials 互联网商业广告 • and so on 等等
Feel the new space .
体会新领域
广告用语特点： 越简短易记越好。
Attractive
instructive
有教育意义的
interesting 有吸引的
有趣的
persuasive
有说服力的
entertaining
给人娱乐的
informative
提供有益信息的
costly
昂贵的
deceitful
２）起重要作用
play an important role ３）借助于 by means of ４）大量的 a great deal of ５）实际上 in fact ６）确认，保证 make sure
电视商业广告
It is said that… more or less
据说 或多多少
change… attitudes toward…. 改变对…态度
play an important role in … 在…中起重要作用
Task7：Reading paragraph 7.
What is the main idea of the 7th paragraph?
television every Sunday.
5) _W__h_e__re__ver you are, you must do your
best.
6) She_s_e_l_e_c_t_e_da white silk skirt for the
party.
7) We should pay more __a__tt_e_n__t_io__n__to the
1. Finish reading comprehension and language Study I 1.2
2. Finish the related exercises on your workbook.
The end !
I. Language Study(P81 1.)
1) This museum will be open to the
Some ads give false information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.
It is known that…众所周知 false information 虚假的信息 mislead sb to do sth.误导某人做某事 What they want is just to do…他们想让我们去做 的就是… pay more money 付更多的钱 It is necessary that…很有必要… make sure 确信
saying做宾补，表示宾语进行的动作，具有主动、进行的 含义。coming to…做定语， ing短语做名词及其短语的后置定语。
fashion show 时装表演 on the back of 在…背上 walk + animal 遛… /牵着、赶着… advertising promotion 广告促销