会展与旅游学院课程代码:343.00９.3课程名称（英文）：Pｒｉnciplｅs of EveｎｔMａnagemｅnｔ课程名称（中文)：会展管理原理学分数：3周课时:３预修课程:商务管理原理、管理概念主要内容:The pａｒticｉpants uｎdeｒsｔand that suｃcessfｕl eｖents ｒequiｒe systｅmａｔic ｐｌａnｎinｇaｎd oｒｇanisaｔioｎ．Tｈey lｅａrn tｈe fuｎdamｅntａｌideas o ｆplaｎning and ｏrｇaｎisatioｎ. Tｈｅyｇeｔto grips intensivｅｌy wｉth the seｒvicｅcharacｔeｒｏf evｅntｓ. Sｔudenｔs undｅrsｔand thａｔｑuality managｅｍenｔis ｏne of ｔｈｅcoｒｎｅrstoneｓｏf a sｕccｅssfｕl eveｎt．Thｅyｋｎow the ｍａｉｎmｅthods anｄtechniqｕes ｏｆthe prｏjｅct mａnａｇement iｎdustｒy anｄｃaｎapply them appｒopｒｉatｅly．课程代码:343.０28.3课程名称（英文）:Evｅnt Logisｔicｓ课程名称（中文）:会展物流学分数:３周课时：３预修课程：主要内容:本课程以物流管理知识为基础,主要教授物流管理在会展业中的应用。

主要内容包括物流管理的发展历程、物流管理的基础功能，物流和供应链管理、物流信息系统与记述、仓储管理、会展物流客户需求管理、会展物流计划与实施方法等。

课程代码：课程名称（英文）：Ｐrinciples ofＥconoｍｉcs课程名称(中文)：经济学原理学分数：3周课时：３预修课程:主要内容：Ｔhｅstｕdents ｓhaｌl ａttａｉｎa gｅneraｌｃomprｅhensｉoｎof thｅfuｎctｉｏning ｏｆthe market eｃonoｍｙand ｓｈall knoｗthe roｌe of tｈe sｔａte wｉｔhiｎｔｈe ｍａｒketｅcoｎｏmy．Tｈｅｅfｆｅcts oｆｄifferent maｒkeｔfｏｒms ａnｄof statｅｉnｔｅrｖentions in ｔhｅpricｅｆｉxｉng in ｔｈｅmarket anｄthe ｗelfare are toｂｅａｎalyｓeｄanｄasｓesｓed. Fｕrtheｒmore econｏmｉc-ｐoｌitｉcal decisｉoｎs ｓhaｌl be understood and asｓessed in the setting ｏf tｈe national accounts ａｎd variｏus pｏlitical conｃeptions.Besｉdes thａｔthｅｓtuｄents get to ｋnow the pｏlｉtical proｔagｏniｓts aｎd instituｔionsｏｎ a natｉｏnａl ａｎｄinternationaｌlevel.课程代码:24３.01２.3课程名称（英文):Sｅrvices Marｋｅting课程名称（中文):服务营销学分数:3周课时：3预修课程：主要内容：Ｔｈｅstuｄｅntｓunderstａnｄthｅiｍｐorｔancｅof aｍaｒkｅｔ-oriｅnted desi ｇnｏf ｔｈe ｖalue-aｄｄｅd chａin of cｏmpaｎies，anｄｄeｅpen thｅiｒknｏｗledge ｉn ｔheａreａs of “Ｓupply Chain Maｎａgement” ａnd “Marketing”. They geｔtｏknow tｈe prｉnciｐｌes ａｎd methodｓoｆthe ｄesign and opｔimｉsａｔｉｏn of maｒｋetｉnｇand logisticsｐｒｏｃeｓsｅs. The ｉnｔｅｒｆaｃes anｄinterdｅpeｎdeｎｃｉes of both ａｒeas ｂｅcoｍeｔransｐａrent．课程代码：２43.001.3课程名称（英文）:Accountｉnｇ课程名称（中文）：会计学学分数：３周课时:3预修课程：主要内容:Thｅsｔｕｄｅｎts ｋnow how tｏｍakeｕp coｍｍerｃiaｌsｉngle-entｉty aｎｄconｓolidaｔed fiｎancial staｔeｍｅnts aｃcorｄｉｎg tｏｎａtiｏnal （ＨＧB：GermaｎComｍerｃial Coｄe）ａnd iｎternａｔional （IFRＳ：Iｎｔeｒnａtional Fｉnanciａl Reportｉng Stanｄards）accoｕntinｇrｅguｌａtions. They have detａiled knowlｅdｇe of the ｃalculatiｏn, ｒｅport and ａssｅsｓment of annual ｓtatemｅnt compoｎents and thｅir p ｏsitions.They masｔｅr tｈe cｏhｅrence ｂｅtween cｏmmerｃial and national taｘlaw.课程代码:343．018.3课程名称（英文):Princｉｐｌes of BusinｅsｓManａgement课程名称（中文）：商务管理原理学分数：３周课时：3预修课程：经济学原理、服务营销主要内容：The studeｎts get tｏknoｗｔhｅbaｓic priｎcipleｓof bｕsｉnｅss managｅｍent aｎd ｔhe value chａｉｎpｒｏcess. Ｔhｅy shaｌｌbe able to fiｔｉｎthｅｅleｍｅｎtｓof the vaｌue cｈaｉn against theｂackgｒoｕnd oｆtｈe faｃtｏrｓof success in the ｍarkeｔ. Ｆurthermoｒｅｔｈeｙsｈaｌl knｏｗanｄbe enabｌed ｔｏaｐｐly m ａnagement and orｇａnisａtｉｏn teｃhnｉques.课程代码:2４3.０13.３课程名称（英文）:Maｎａgeｍｅnt Cｏncepts课程名称(中文):管理概念学分数:３周课时：3预修课程:经济学原理、服务营销主要内容：⒈Deepenｉng ａｎｄwideｎing of tｈｅoｒy and prａctiｃe of mａnagement bｙuｎdersｔanｄing tｈｅunderlying ｃonceｐts.⒉Ｉdｅntｉｆyｉngａnd making uｓｅof the linkageｓbetween conceｐts ａnｄtools of ｍanagement.⒊Fostering ｏf perｓonal skilｌs，iｎｐarticｕlａr study skiｌlｓ, woｒｋing wｉtｈot ｈers, conceｐtual thｉnkｉnｇ, prｅsentatiｏn and coｍmunicaｔｉoｎsｋｉlls, managing yourselｆ.⒋Gettinｇused ｔo wｏrkｉng with aｖarietｙoｆｍｅｄia （includinｇａｌｅa ｒｎing sｐace) aｎd apｐlyinｇｖarｉous teaｃhing and ｌeａrniｎg skｉlls. Iｎthe Engliｓｈmｏdｕle also:⒌Apｐlｙing aｎd imprｏvｉng ｙour Eｎglisｈｌaｎguａｇe skilｌs aｓregaｒds l ｉsteｎｉｎg，ｃomｐreｈensｉon,speaｋinｇand writing．Oｐporｔｕnity to have yo ｕｒpｒｏｆiciｅｎcｙofＥngｌish ｃertifｉed for the lａbourｍaｒkｅt (TＯEIC).课程代码：４43.008.3课程名称（英文)：Coｍmunicａtiｏn aｎd Key Qｕａlｉficaｔionｓ课程名称(中文）:商务交际基础学分数：３周课时:3预修课程：各英语基础课主要内容：The studeｎts ｓhａll dｉscern the ｉmportａnｃe of keyｑualificatioｎs for their prｏfｅssiｏｎaｌsuｃcess anｄsｈall deveｌop motivatioｎto extenｄboth theｉr methodicaｌａｎd ａctiｎgｃｏmpeｔｅnces and tｈeｉr peｒsonａl anｄsoｃｉａl ｃo ｍｐetences.The students ｓhａｌｌdevelｏp a dｉｓtincｔability tｏcｏmmuｎiｃａte ａnｄsｈall knｏw hoｗto act on an interｃultural leｖel in an appｒoｐrｉate and beneｆicial manｎｅｒ．The aim isｔo enable the stｕdenｔｓｔo be awａre of cｏmｍunicative processeｓiｎeｖerｙｄay ｌife ｓo ｔhat theyｃan ｄocｕmｅnｔ，syst ｅmａｔｉｚe, ａnalysｅ, eｖaｌuatｅ, ｖiｓualiseａnd ｌeａrn, witｈｉｎ a prｅｄｅter ｍined ｐeｒioｄ，how to present tｈｅmselvesａｎｄacｔauｔhentically and ｐrof ｅssｉonallｙ．课程代码:243.0１1．３课程名称(英文）:The EｖｅnｔMａrket课程名称（中文）：会展市场概论学分数：3周课时：３预修课程：主要内容:Upon complｅtion oｆｔhｉs moｄule，ｔhe sｔｕdｅｎts ｋnow ａnd undeｒstａnd thｅsuｂstantiaｌｔypeｓ, functioｎs，anｄｏbjectiｖes of eｖeｎts. Theｙarrange evenｔs as inｓtruments of liｖｅcｏmmunication. Tｈey unｄerstand the sｔrｕcturｅand com ｐeｔｉtiｖeｎatｕre wiｔｈiｎthe ｅvenｔeconoｍy,iｎparｔicｕlar Buｓineｓs-to－Buｓｉneｓses eventｓ. Tｈeｙuｎdｅrｓtand the tasks aｎｄｒespｏｎsiｂilities (frｏm theｐｏｉnt ofｖiｅｗof eｎteｒｐｒiｓｅs,fｅdｅratiｏns, as wｅll as serｖice ｐｒoviｄerｓ）requiｒed tｏprodｕｃe aｓuccessfｕｌevent. Tｈｅy underｓtａｎdｔhat eｖeｎts ａre an insｔruｍent oｆlocatioｎmarｋetinｇ, and the reｇioｎaｌsignificａnce therｅby atｔaｃhed.课程代码:3４3.011.3课程名称(英文)：ParticipationａｔTrade FaｉrsａｎｄEｘhibiｔioｎs课程名称（中文）：企业参展基本原理学分数:3周课时：3预修课程:会展市场概论、会展管理原理主要内容：Ｓtudｅnts are ａble tｏdraｗup a conceｐt, ｔo organise, ｉmplement ａnd ｅｖａｌｕａte tｒade fair participatioｎｆoｒcompaniｅs anｄorｇaｎｉsations whｅｎiｔis a casｅｏｆa small to mediｕm-ｓizｅd fair staｎｄ．Ｉn thｅcａse of large fair ｓｔands thｅy ａre aｂle tｏtake oveｒpaｒtｐｒojecｔs ｉｎdepｅｎｄentｌy.课程代码：343.019．3课程名称（英文)：Maｎａｇemｅｎt oｆMarｋｅting Eｖｅntｓ课程名称(中文）:营销活动管理学分数:3周课时:3预修课程：会展市场概论、会展管理原理、商业展览会管理、企业参展基本原理主要内容:Sｔｕdenｔsａｒe abｌe ｔｏcreaｔｅaｃoｎceｐt oｆfｏr ｓiｍｐｌｅcorｐo ｒaｔe eventｓｏf everｙkｉnd and tｏorganise,iｍplemｅnt and eｖaｌuaｔe tｈｅm. In theｃase of mｏre coｍpｌex events they are ablｅｔo wｏｒk inｄeｐendenｔlｙoｎｐart prｏjeｃｔs.课程代码:343.0２０.３课程名称(英文)：Mａnagement oｆＣongresｓｅs，Ｍeｅtings and Ｓeｍinａrs课程名称(中文）:会议管理学分数:3周课时:3预修课程：会展市场概论、会展管理原理主要内容：Sｔudents are able tｏcｒｅate a conｃept indｅpｅndeｎtｌy ｆor simpleｃｏｎｆerences and seminars ofｅvｅrｙkind and toｏrganiｓe, impｌｅｍent and evaluatｅtheｍ．In tｈe ｃasｅof moｒｅｃompleｘcoｎgress eveｎtｓthｅy ａre able to work indｅｐendeｎtｌｙｏn paｒt ｐrojｅｃts.课程代码:34３.025.３课程名称(英文）:Maｎagｅment ｏｆVenuｅs andＥvｅnt Ｄｅstｉnatiｏns课程名称（中文）:会展场馆与目的地管理学分数：3周课时：3预修课程：会展市场概论、会展管理原理主要内容:Stｕdeｎts unｄerstaｎd tｈe tarｇets，proｃessｅｓａnd ｍanagｅｍent taskｓof event venues of aｌl ｋinds such as ｔｒaｄｅfair ａｎd congreｓs cｅnｔres,ｃonｆerence hoｔｅls anｄmｕltｉ-ｐurpoｓｅhａlls and ｓtaｄiumｓ．Theｙare abｌe to work onｔheｉr oｗn on paｒt ｐroｊecｔs. Ｅquａlly，ｔｈｅy undｅrｓtaｎd ｔhe objeｃｔives，processes ａnd managｅｍent tasｋs of mｕｎiciｐaｌａnd regioｎal tｏurisｍorganｉsatioｎs(Ｖｉsitｏrs and Ｃonveｎtion Burｅauｓ).课程代码：643.00５．2课程名称(中文):会展模拟课程名称(英文):Ｅvent Pｒａｃtice学分数:2周课时:预修课程：主要内容:本课程主要是将会展策划和管理专业的各门专业基础课和专业课整合起来, 运用会展操作模拟软件,围绕会展活动业务操作的各个环节的目标设定、基础程序、实施手段、效果检测等主要内容展开模拟训练,使学生通过学习,了解自己将来所从事职业的特征、性质与职能,加深对会展活动的整体认识。