2. What are the main steps in a survey project?
• Developing a well-designed market survey questionnaire will ensure that get the information you need about your target market. These surveys can be conducted in writing, in person, via e-mail or over the phone. The main steps in a survey project include: a) establish the goals of the project, that is, what you want to learn; b) determine your sample, that is, whom you will interview; c) choose interviewing methodology, that is, how you will interview; d) create your questionnaire, that is, what you will ask; e) pre-test the questionnaire, if practical; f) conduct interviews and enter data, that is, ask the questions; g) analyze the data, that is, produce the reports.
3. How to write an effective questionnaire?
• Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: First, you have to consider the differences between a questionnaire that respondents fill out themselves and one that a professional interviewer administers. Second, you have to know what questions should be asked early on in the questionnaire, in the middle, and toward the end. Third, you have to understand how to phrase questions. Fourth, you have to be sensitive to questionnaire length or they might lose interest in answering the questions. Include a cover letter or introduction with the survey. Let the recipient know what you’re trying to accomplish with the survey and how valued his response is.
1. What is a questionnaire?
• A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although questionnaires are often designed for statistical analysis of the responses, this is not always the case.
Section 2.6问卷调查 Questionnaire Survey
• I要点概述Main Points • What is a questionnaire survey? • Why do we need to make a questionnaire survey in developing a new market of pushing sales for our products? • How to make a questionnaire survey?
How to Design a questionnaire?
1 Is a questionnaire appropriate? 2 Identify the resources that are available 3 Decide what information you need 4 Select items for inclusion 5 Design the individual questions
• Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data. However, such standardized answers may frustrate users. Questionnaires are also sharply limited by the fact that respondents must be able to read the questions and respond to them. Thus, for some demographic groups conducting a survey by questionnaire may not be practical. As a type of survey, questionnaires also have many of the same problems relating to question construction and wording that exist in other types of opinion polls.