increasingly recognizing the importance of taking
an holistic approach to how they conduct their business—not just with regard to their customers but also in terms of how they are perceived by employees and other business stakeholders, such as
Key Sentences
Some specialize in providing marketing services for particular vertical sectors, 一些机构专门为特定的垂直行业 （如建筑业，医疗保健或者IT行
such as construction, healthcare or IT,
E-commerce Procurement Management
Байду номын сангаас
Summary
Key Words
Key Sentences
The article shows that e-procurement can lead to enormous cost reductions and higher
flexibility due to shortened time-to-market. EPM provides extensive support and
Key Sentences
Customer relationship management (CRM) has
demonstrated the need for businesses to make the requirements of their customers central to their operations, with the same high standard of service provided at all customer “touch points” (customer contact points). 客户关系管理已经表明， 企业的需要应该以客户 的需求作为企业运营的 中心，同时向所有客户 “接触点”提供同样高 标准的服务。
cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. 三大主体中个体和团体的关系是企业对企业(B2B)的基本概念。三大主体包括 制造商供应商、制造商客户、分销商客户以及辅助商(如：运输和管理咨询公 司)。这本书里的五篇论文主要是深入了解三大主体B2B关系的前身，分别为： 实现高经营效能,(准时)高效率,并且在市场关系中保证公司的利润。
why
Title：Why B2B doesn't follow B2C: busting marketing myths
文章表明，由于缩短上市时间，电子采购可以大大降低成本，提高灵活性。 同时，EPM提供广泛的支持和智能功能将电子采购提升到新的水平。此外，案
例研究描述了一家公司正在对汽车零部件进行采购决策的典型情况。最后，目
前构建世行电子采购解决方案面临的最大挑战是功能和技术 。
EPM(e-commerce procurement management)
partners, suppliers and shareholders.
Key Sentences
B2B营销兴起于巨大的B2C营销环境的阴 影之下，因而企业越来越认识到在生意 经营中全局法的重要性，在这种方法下， 他们不仅仅只关注于客户，也要关注他 们如何被自己的员工和其他利益相关者 （如合作伙伴，供应商和股东）看待。
Electronic supply chain
E-procurement
Intelligent
Efficient
Strategic analysis
Decision support
Benefit
Case study
Challenge
e-procurement chain software 事实上，随着电子采购和供应链软件的不 断发展，因为基于网络的B2B和企业对政 府机构（B2A）的电商活动的演变，在线 零售业务的相对价值将会随着公司的巨大 成本节省和基础性重组而不断缩小。
Key Sentences
Web seminars, or webinars whatever you call them, are virtual-type events which take as much preparation and promotion as a live event, but have additional barriers and considerations to keep in mind. 网络研讨会或者在线会议，作为一 个实况直播活动，无论你怎么称呼 他们，他们都是一个做了大量的准 备和推广的虚拟形式的活动，但是 要记住其他出现的障碍和考虑因素。
intelligent features that take e-procurement to the next level.In addition ,A case study
describes a typical situation where a company is making a purchasing decision on automobile parts.Finally,the biggest challenges in building the World Bank eprocurement solution were function and technology now.
B2B 营销兴起于巨大的B2C营销环境的阴影之下。B2B营销长期和产品营
销相联系，但是客户关系管理改变了这种情况。品牌营销和邮件营销是B2B的
两种重要的营销方式。以下的文章主要涉及了10种拙劣的销售方式和帮你实现
B2B活动的成功的几种优秀的销售方式。
Customer relationship management
supply
online
retailing to in relation
that
as a result of
catalyst that integrate
that
mutually beneficial
intelligent
that strategic advice
Deterioration due to
and others take a more holistic approach,
业）提供营销服务，其他的一些
机构则采用全局法来进行品牌营
working in brand marketing.
销。
Key Sentences
Even worse, making it difficult for people to unsubscribe can get you in trouble, possibly even blacklisted, a hard thing to bounce back from. Instead, target emails to different customer groups in your list. 更糟糕的是，人们退订的困难会使 你陷入麻烦中，甚至可能会使你进 入客户的黑名单，而且你很难再从 客户的黑名单中出来。取而代之的 是在你的邮件的列表中定位不同的 客户群体。
（Reading 1） （Reading 2） （参考文献）
CONTENTS
1
Reading 1 B2B Marketing Strategies
2
Reading 2 E-commerce Procurement management
3
Reference Documentation
B2B Marketing Strategies
Summary
Key Words
Key Sentences
Business-to-business marketing is emerging from under the shadow of its larger
business-to-consumer marketing. B2B marketing has long been associated with
What
Title：Deep Knowledge of B2B Relationships Within and Across Borders Author：Baxter, Roger Source：eBook. Year：2016
Relationships of individual and groups among three-plus firms represent the