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产品市场细分

我们所介绍的产品是上好佳We introduced the product is Ois hi
产品品种不断增加,凭借优良的品质、中等的价位和优秀的服务,赢得了广大消费者的青睐
Increasing product variety, by virtue of excellent quality, moderate price and excellent service, won the majority of consumers favor
休闲食品行业及时发现细分消费者市场,提升品牌形象,满足目标消费群体需求,休闲食品行业与时俱进,必然突破食品行业中更好的业绩。

Leisure food industry detect segmenting consumer markets, enhance brand image, to meet the needs of the target consumer groups, leisure food industry keep pace with the times, must break through the food industry a better performance.
以下是我们为上好佳进行的市场细分:
我们把市场细分分为以下几个方面分别是:***********
接下来我为大家一一介绍:首先我们从*****接下来****
英文商标:Ois hi
上好佳系列产品除了在选料上突出新鲜、绿色、健康原则外,还推出了很多“非油炸类”产品,如鲜虾条、薯条、荷兰豆、粟米条、芝士条、汉堡球等。

这些产品采用的是挤压或烘焙工艺,其营养的有效吸收率大幅提升,而单位体积的热量又大幅下降,“好吃不易胖”的概念有效地迎合了消费者的需求。

Nick series products in addition to the choice of materials, highlight the fresh, green, health principles, also launched many" fried " products, such as fresh shrimp chips, French fries, peas, corn, cheese, Hamburg ball. These products are used in extrusion or baking process, its nutrition absorption rate increases, while the unit volume heat drop considerably," delicious not easily fat " concept to effectively meet the needs of the consumers
社会文化因素包括饮食文化、品牌、消费习俗
Social and cultural factors including diet culture, brand,
因此我们对上好佳的食品根据各地的饮食文化不同把上好佳按不同的系列来进行市场细分;
Therefore we Oishi food according to the food culture around the share different according to different series to conduct market segmentation;
我们把各地的饮食文化按照其饮食口味的不同分为:爱好清淡和口味偏重来划分并进行市场细分。

We put the food culture around according to the tastes of different hobbies: light and the taste over-emphasize to differentiate and market segmentation
对于一些饮食清淡爱并好甜食的地区我们可把以下这些系列着重放在这个市场上进行营销。

比如说:粟米条系列可可甜心棉花糖及糖果系列,这些吃起来不会感到腻,并且含糖量也很高,符合该地区的饮食文化。

For some light diet and good love sweets areas we can put the following the series focus on the market for sale.
For example:Corn series、Cocoa sweetheart、Cotton candy、Candy series
these tastes will not feel greasy, and the sugar content is also high, in line with the local diet culture
在满足顾客需求的同时我们还可以提高产品满意度。

T o meet the needs of customers at the same time, we can also improve product satisfaction.
而相对于一些在饮食上口味偏重的地区我们则侧重把以下系列着重在该地区营销,比如说:***********这些系列不仅口味多,产品还多样化。

Compared with some in the diet on the taste over-emphasize the areas we will focus the following series focuses in the area of marketing。

For example:Seafood series 、Pastoral chips 、Potato series and Peanut brittle.
the series not only tastes much, product diversification.
上好佳系列产品:Series of products 系列产品
罐装系列Canned series 海味系列Seafood series
年轻系列Y oung series 绿色系列reen series
田园薯片Pastoral chips 马铃薯系列Potato series
玉米花Popcorn 粟米条系列Corn series
可可甜心Cocoa sweetheart 饼干Biscuits
脆衣花生Peanut brittle 棉花糖Cotton candy
糖果系列Candy series 礼包系列Package series。

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