Just at the moment, we noticed your information on the International Business Daily. We immediately further contacted the Echo Corner, one column in that newspaper. We paid the fee and obtained your name and address. We are now writing to you to see if you are interested in our HX series.
We are anticipating your answer. （盼早复。）
回复建立业务关系信函的写作步骤及常见表达方式：
写作步 骤
表达方式
Thank you for …（感谢你方……。）
Thank you for your interest in …（感
谢你们对……的兴趣。）
（1）感 谢对方 We have received …（我们已收到贵 对你公 方……。）
从…获悉你们行名及地址并了解你们 是……有经验的进口商。现向你们开报…， 盼能在贵地市场推销。
2. We are one of the leading exporters of…(product) in…(country of area) and have enjoyed an excellent reputation through 20 year’s successful business experience. We are sure that you will be quite satisfied with the excellent quality of goods and our services.
We are desirous of …（我方愿 意……。）
We look forward to receiving…（希 望早日收到……。）
（4）表达 与对方合作 及早日收到 回复的愿望
Hope to receive …（希望收到……。）
Your early reply is appreciated.（盼 早复。）
请根据上述背景资料，以华信贸易公司日用品部业务员的名义，给 James Brown & Sons 公司去函，表达与之建立业务关系的热切愿 望，并随寄HX 瓷器系列的商品目录。
样信一
Huaxin Trading Co. Ltd.
14th Floor Kingstar Mansion, 676 Jinlin Road Shanghai, China Tel: (021)62587935 Fax: 62588365 Zip Code: 200002
本公司是…（国家或地区）…（产品） 的首要出口商之一，因20年来的成功经验 而享有嘉誉。相信贵方对本公司的优质产 品和服务会感到满意。
3.The purpose of this letter is to explore the possibilities of developing trade with you. We are willing to enter into business relations with your firm on the basis of equality, mutual benefit and exchanging what one has for what one needs.
公司的
情况）
We wish to introduce ourselves to
you as a …（我们把自己作为……介绍
（2）对 给你们。）
你的公司 做简单的 介绍（例
Our lines are mainly…（我们主要从 事……。）
如公司的
业务范围 …fall within our business activities.
quality clay, decorated elegantly by hand, and packed in attractive gift boxes.
We believe they are of competing value and intend to introduce them first into Canadian market. If successful, later on, we will export more goods into this potent area.
Purchasing Division James Brown & Sons #304-310 Jalan Street, Toronto, Canada Tel No.: (+01) 7709910 Fax No.: (+01)7701100 E-mail: plockwood@
Enclosures: to send some materials that we think are helpful to the potential customers.
Closing: to close the letter as positively as possible.
建立业务关系信函的写作步骤及常见表达方式:
Case Study
By: Eleven Ellen
Structure:
Information source: telling how we get to know the name and the address of the potential customer and where we got the information because some people would like to know this.
We shall highly appreciate your prompt reply.
Our desire: to express our desire to do business with the receiver, and why with him.
Self-introduction: to provide a brief introduction about ourselves.
（3）表 示采取进 一步的行
动
We shall be glad to have your specific inquiry.（我们将很高兴得到你 方的具体价。）
案例简介:
华信贸易有限公司成立于1980 年，是经国家批准的具有进出口经 营权的综合性贸易公司。其经营范围包括机电设备、金属材料、建筑 材料、化工原料、轻工产品等。公司与多家供货厂商有固定的往来业 务，货源基础雄厚。同时，面对多变的国际市场，公司也十分重视新 产品的开发。例如，日用品部与其挂钩工厂联手开发了一项新产品－ －HX系列瓷器.该系列选用上等瓷土烧制，以精美礼盒包装，加之手 工绘制图案，美观大方，质量上乘，极具竞争力。1998年3月，公司 业务人员从报纸上（《国际商报》回音台栏目）看到一则加拿大公司 求购瓷器的消息，随即与《回音台》取得联系，得知该加拿大客户系 多伦多一进口批发商。
写作步 骤
表达方式
（1）说 Your company has been kindly
明信息 introduced to us by…（贵公司由……
来源
介绍给我们。）
（告知 We learn through/from…that）
从何种 渠道得 知对方
On the recommendation of … （由……推荐……
本信目的是探索与你们发展贸易的可能性。
我们愿在平等互利、互通有无的基础上与 你公司建立业务关系。
4.It will be greatly appreciated if you will give us your cooperation.
如蒙贵方予以合作，将不胜感激。
Or: Your prompt reply will be highly appreciated
（2）表
This is also our desire.（这也是我们 的愿望。）
示对对方
建立业务
关系意愿 的兴趣
We shall be very glad to enter into business relations with you.（我们将
非常高兴与你们建立业务关系。）
We are sending you our catalogue and pricelist…（我们将给你方寄去我 们的目录和价格表。）
等）
（……属于我们的经营范围。）
We are willing to enter into business relations with you.（我们愿意和贵方 建立业务关系。）
We express our desire to …（我方愿 （3）表达 意……。） 写信目的
We are now writing you for …（我们 现写信愿意……。）
Dear Mr. Lockwood,
March 6, 1998
Our company, Huaxin Trading Co., Ltd, was established in 1980. So far, it has developed into a comprehensive one with import and export rights approved by the government. We specialize in products both for industrial and civil use, such as mechanical and electrical equipment, metal, building materials, chemicals, wooden articles, household necessities, hardware and other light industrial products.