经营） restaurant in the chain, similar in style to the McDonald brothers 1953 franchised restaurants in Phoenix, Arizona and Downey, California ), Des Plaines, Illinois, USA.
• is a term referring to the spreading of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international 'McDonaldization' of services and commercialization of goods as an element of globalization as a whole.
more than 34,000 restaurants serving nearly 69
million people every day.
• The company began in 1940 as a barbecue restaurant operated by The McDonald Brothers (Richard and Maurice McDonald)
In 1961 Kroc bought out the McDonald
brothers for $2.7 million, aiming at making
McDonald's the number one fast-food chain in the country.
This corporate university was designed to instruct
A restaurant empire
An overnight success at the age of 52.
“I was overnight success all right, but 30 years is a long, long night.”
Ray Kroc‘s first ( April 1955) franchised(特许
Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant.
Roy Korc
1902.01.14- 1983.01.14
1968: The 1000th McDonald's restaurant
opens in Des Plaines, Illinois.
• 1970: McDonald's opens in Costa Rica, its third country after the
United States and Canada.
• 美国芝加哥橡树溪汉堡大学成立于1961年
“要走的更远，我们必须拥有人才。 所以我乐于在人才培养方面投资。”
日本东京汉堡大学成立于1971年
英国伦敦汉堡大学成立于1984年
澳大利亚悉尼汉堡大学成立于 1989年
德国慕尼黑汉堡大学成立于1991 年
中国上海汉堡大学成立于2010年
In 1962, McDonald's inan you imagine a world without the Big Mac? Or Happy Meals? Luckily, back in 1954, a man
named Ray Kroc discovered a small burger
restaurant in California, and wrote the first page of their history. From that humble start as a small restaurant, They have become one of the world's leading food service retailer in 121 countries, with
• 1970: Having changed hands in 1968, the original "Big M" restaurant closes. It is demolished two years later, with only part of the sign remaining; this has since been restored.
personnel employed by McDonald's in the various
aspects of restaurant management. More than
80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility
• 1971: The first Asian McDonald's opens in July in Japan,
in Tokyo's Ginza district.
• 1971: On August 21, the first European McDonald's outlet opens,
world-famous Golden Arches logo.
A year later, the company sold its billionth hamburger and introduced Ronald McDonald, a red-haired clown designed to
appeal to children.