Learning Points Part I: Lead-in
Unit 11
Part II: Text A Part III: Text B Part IV: Exercise and Quiz
Do you know these world famous entrepreneurs? Who is your favorite one?
education in America has experienced three stages: fragmentary exploration, gradual optimization and legitimation, and its characteristics are: entrepreneurial culture is the endogenetic environment of the development of entrepreneurship education.
1. Forbes: 美国著名的出版及媒体集团福布斯 2. Richard Branson: 英国维珍集团董事长理查
德•布兰森
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford: 美国福特汽车公司的建立者亨利•
福特
5. Philip Green: 英国零售业大亨菲利普•格林
• albeit • overwhelming • assume • presumably • accumulate
• demoralize • frustrated • resentful • glamour • arrogant
Structural Analysis
Parts Paragraphs
Main Ideas
Part Ⅰ Paras. 1~2 Becoming an entrepreneur is not an easy task.
Part Ⅱ Part Ⅲ
Paras. 3~9 Para. 10
Being successful entrepreneurs need to have seven key qualities. To start a new venture as an entrepreneur is a worthwhile effort.
Secrets of Self-Made Millionaires
When you think of “millionaire,” what image comes to your mind? For many of us, it’s a flashy Wall Street banker type who flies a private jet, collects cars and lives the kind of decadent life style that would make Donald Trump proud.
• To understand what success means to an entrepreneur;
• To know the mind of representative entrepreneurs in the world;
• To use theme-related vocabulary and expressions in real situations.
Quiz: Complete the following sentences with the proper
forms of the words given in the brackets.
1. The Irish side was
15-3 by Scotland.
(overwhelming)
2. He was obsessed with the
Unit One
Keys to Being a Successful Entrepreneur
商务英语综合教程 第三册
What kind of man/woman is an entrepreneur?
Learning Objeቤተ መጻሕፍቲ ባይዱtives
• To know the basic traits of a successful entrepreneur in the modern society;
of wealth.
(accumulate)
3. He hates the novel which
war.
(glamour)
4. Your
that I would want to share a flat w
Characteristics identifying successful Entrepreneurs:
• Common sense • Specialized knowledge of your field • Self-confidence • Ability to get things done • Creativity • Ability to lead • Self reliance
But many modern millionaires live in middle-class neighborhoods, work full-time and shop in discount stores like the rest of us. What motivates them to become millionaires?
Translation Exercise:
1. 这位企业家变成了新闻人物。 2. 年轻人的创业热情很高。 3.“社会企业家”这一想法得到了人们的回应。 4. There are mutual acceleration between entrepreneurial
research and entrepreneurship education practice. 5.For half a century, the development of entrepreneurship