Sales Promption
Advertising
McDonald’s Puzzles Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro in Sweden.
Products
Hamburgers Sandwiches
Delicious, freshly made, and oh-so-satisfying. From the Big Mac to Premium Grilled Chicken Club to classic Cheeseburger, McDonald’s sandwiches make the meal.
Logo
The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner The McDonald's name was added to the logo in 1968.
Products
Chicken from McDonald’s is a delicious choice.
Products
Can a salad be classy? yes. Add a little panache to your day with select mixed greens, elegant toppings, and choices galore.
Road sign
Drive-Thru Logo
McCafé Logo
Products
Products
McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare.
Sales Promption
Advertising
The Real Milkshake
Sales Promption
Advertising
McDonald’s Pie Billboard Giant Pie billboard used to promote McDonald’s in New Zealand.
成功原因
1. Children really love, this is not the fault of a child stemming from a child's nature and ignorance. Misleading error is to adults. 2. When people think that foreign goods are good, our ancestors passed down is that, for example, the last thing to what foreign country, are known as "foreign" word,forexample,洋火(that matches), sea surface (flour ),洋钱(foreign currency) and so on, people had inherited the gene you, what are the "foreign" good. • Yang M and KFC meal is, therefore, "foreign food" is good! 3. One day at a local watch, time is not, Wai Fed up with a large group of people and to look on the first day looking at the people, in fact, nothing in heaven, fix, which the birds We will get over the look of guano! Ha ha (Chinese characteristics). 4. Parroting a good Everybody says that good, that is, KFC and M is spam, but also as a foreign food to eat foreign food proud moment as if music is the body in a foreign country, the Lok Weizai,,,, Le Kenya,,, The saddest thing is even by foreigners to sell McDonald's food calories, and which led to their obesity, so as to McDonald's to court, be considered junk food, the people are to proud to eat KFC or M,,, pathetic, sad , ignorance ,,,,, • I often see, public holidays, the child's parents or grandfather, grandmother, led a small grandson, granddaughter, came to M, or KFC,,,, silent,,,, Need to know, M and abroad KFC fast food is just an ordinary, as we have people every day buy a deepfried dough sticks dipped in a little temporary tofu breakfast as the most simple,
Advertising
McDonald’s Newspaper Sandห้องสมุดไป่ตู้ich
Sales Promption
Advertising
Giant paper napkins were used to promote McDonald’s largest hamburger ever, the Big’n'Juicy
Sales Promption
Advertising
McDonald’s Free Wi-Fi Free Wi-Fi served at all McDonald’s restaurants.
Sales Promption
Advertising
McDonald’s Freshness Box Salad Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.
Sales Promption
Advertising
McDonald’s Sundial Billboard This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
Mcdonalds
广告语
为快乐腾点空间； 为世界杯腾出空间； I'm lovin' it!（我就喜欢）
麦当劳叔叔
麦当劳速食连锁店的招牌吉祥物和企业的形象代言人，官方设定本名叫作罗纳 德·麦当劳（Ronald McDonald），绰号：小丑可可（Coco the Clown）是友谊、 风趣、祥和的象征，他总是传统马戏小丑打扮，黄色连衫裤，红白条的衬衣和短袜， 大红鞋，黄手套，一头红发。他在美国4－9岁儿童心中，是仅次于圣诞老人的第二 个最熟悉的人物，他象征着麦当劳永远是大家的朋友。 此外，作为麦当劳公司用 以吸引小朋友的主要虚拟角色，因此官方将麦当劳叔叔设定为“孩童最好的朋友”。
经营理念与规范化管理
麦当劳的黄金准则是“顾客至上，顾客永远第一”。提供服务的最高标准是质量 （Quality）、服务（Service）、清洁（Cleanliness）和价值（Value），即QSC＆ V原则。这是最能体现麦当劳特色的重要原则。Quality是指麦当劳为保障食品品质 制定了极其严格的标准。 Service是指按照细心、关心和爱心的原则，提供热情、周到、快捷的服务。 Cleanliness是指麦当劳制定了必须严格遵守的清洁工作标准。Value代表价值，是 后来添加上的准则（原来只有Q、S、C），加上V是为了进一步传达麦当劳的“向 顾客提供更有价值的高品质”的理念。也可以说，QSC＆V原则不仅体现了麦当劳 的经营理念，而且因为这些原则有详细严格的量化标准，使其成为所有麦当劳餐 厅从业人员的行为规范。这是麦当劳规范化管理的重要内容。