Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
III. Reading
• A. You are going to read an article about
business ethics. Skim the article quickly to decide whether the following aspects are mentioned or not?
period of discussion or thought
• e. the process of doing something,
especially in order to achieve a particular thing
• f. a way of finding out whether something
of a business?
• 4) How can a company create competitive advantages
and reach ethical objectives?
• 5) What does unethical behaviour mean for a business?
you might think; it's actually easier than some of the day-to-day business challenges you face. The keys to _______an ethical company are accountability, _______, and information transparency. Ethics must focus on you and the people you work with, so_____ an ethical corporation makes the goal easier to achieve. ________behavior is important to your business success. It simply requires that you follow your best _______ instincts, even in areas that don't appear to involve moral issues.
综合商务英语s
Time 3*90’
Outline: Focus I. lead-in II. Vocabulary Building III. Reading IV. Language Focus V. Speaking VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• a. someone who starts a new business or
arranges business deals in order to make money
• b. to be effective or successful • c. use this to say what usually happens • d. a choice or judgment you make after a
III. Reading
• Discussion
is as good as people say it is, whether it works, or whether it is true
• g. moral rules or principles of behavior
for deciding what is right and wrong
II. Vocabulary Building
• a. code of practice b. commitment to ethical
objectives
• c. public support d. ethical thinking e.
contingency plans
III. Reading
• Read the article again, and answer the following
questions.
• 1) Why do organizations consider setting ethical
objectives?
• 2) What are the steps for developing the ethical policy? • 3) Do employees have to accept the ethical expectations
• B. Complete the following paragraph with the appropriate
forms of the given words.
• run honest moral structure responsibility ethical • • Creating and sustaining an_______ corporation isn't as difficult as