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• Each Chapter has Preview, Core Text 1 and Core Text 2.(Put emphasis on Core Text 1, 精讲；Core Text 2, 泛读。
• Today , Internationalization and globalization has become a big trend in the human economic activities.
• People from different culture communicate with each other ,which will result in a barrier.
management and negotiation in cross-cultural business . • Lay a solid foundation for our work after graduation.
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• And some related exercises. • In addition, there is a general introduction to the core text.
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cultural gap 3.Explain the root of differences between the East and the
West 4.Briefly describe the attributes of Confucian societies 5.Understand that Culture is neither right or wrong, merely
Chapter One :Differences in Culture: An Intercultural Perspective (视角）
• Learning Outcome 学习目标
After this Chapter, you should be able to 1.Understand why intercultural communication is a necessity 2.Define the implications of culture and appreciate the
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•Class plans:
• 1. Greetings and personal introduction. • 2. The significance of learning the book. • 3. Introduce generally the structure of
different
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• 1.Practitioners in a wide variety of fields have realized just how important intercultural communication is for their everyday work.(scientific cooperation, academic research, business, management, education , health, culture, politics, diplomacy, and others)
the book . • 4. Study Chapter One • 5. Deal with related exercises • 6. Sபைடு நூலகம்mmary of class
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Why we need to study this subject?
Introduce the structure of the book
• Consists of 12 chapters. • Chapter One :Differences in Culture: An Intercultural
Perspective (视角） • Chapter Two : Culture and Communication • Chapter Three: Cultural Diversity at workplace （多样性） • Chapter Four: Business Etiquette and Social Protocol （礼仪、规范） • Chapter Five : Gender Differences in Communication （性别的） • Chapter Six : Managing Across Cultures • Chapter Seven : Cultural Conflict （冲突） • Chapter Eight : The Conceptualization of Chinese “Face” （观念） • Chapter Nine : Organizational Culture • Chapter Ten : Intercultural Negotiation （谈判） • Chapter Eleven : Intercultural Marketing （营销） • Chapter Twelve : Culture and Globalization （全球化）
• To reduce the misunderstanding and differences in cross-cultural business affairs.
• To increase communication and trust. • Provide us with the useful techniques of marketing ,