Financial
expected to improve further?
performance
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BACKGROUND INFORMATION 1. Background information
• Location
• Starting year
4. Value chain strategy
transportation and household appliance, etc.
Starting
• Entered China's telecommunication in 1985
• Information and communication business started 1991
3
CHINA HAS DEVELOPED INTO A
MAJOR PILLAR FOR SIEMENS Location
• Based at Germany
• 50+ JVs, 28 offices in China
• Shanghai is the largest Siemens location outside Germany
• Focus on
• Registered • Number of
– Marketing,
capital
employees
• Management • Era analysis
advertising and promotion
team
– Distribution (channel
• Equity
and sales force)
segments of the market will it target at?
• In which segment of the market is Siemens strong or weak?
• What is the key success factors for Siemens to pick up
Investment
BUSINESS IN ASIA PACIFIC • Invested USD 0.44 billion in China
Business
• All business sectors of Siemens including information
and communication, automation and control, power,
OVERVIEW OF COMPETITOR 1. Background information
• Location
• Starting year
4. Value chain strategy Focus on
• Registered • Number of
• Marketing,
ANALYSIS FRAMEWORK capital
Value chain strategy
market share quickly since 1999?
• How does Siemens’s distribution channel differ from its
competitors’?
• How capable is Siemens in R&D, manufacturing, sales and
3. Product/market
6. Financial performance
• Key product offerings
• Sales
• Key customers
• Profit
• Value proposition
• Geographic focus
• Pricing
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• Profit
• Value proposition
• Geographic focus
• Pricing
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KEY ISSUES TO PROBE -
Strategy
SIEMENS • What does Siemens aim to be in 2005 in mobile communication?
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
6. Financial performance
• Key product offerings
• Sales
• Key customers
employees
• Management • Era analysis
team
advertising and
promotion
• Distribution (channel
• Equity
and sales force)
structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• How are Siemens’s product and value delivery system
strategies different from its competitors’?
Product/market
• What will be Siemens’s future products and which
Organization & ownership
marketing?
• With a broad product portfolio, how does Siemens
organize or reorganize itseform and is its performance
structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure