In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.
Oxford:
the main ways that large numbers of people receive information and entertainment, that is television, radio, newspapers and the Internet.
Wikipedia:
magazine newspaper
Published media any media made availabe to the public
Social media media disseminated through social interaction
RenRen, facebook, twitter
Recently a complaint posted on Sina weibo, a popular micro-blogging website in China, about a Sanya seafood restaurant overcharging tourists has triggered controversy among Web users. How does micro-blogging affect the society in terms of the freedom of information? How is it different from the traditional media?
Do you know any other event that has got a lot of media exposure in China or the world? Try to uncover the real reasons why it got so much attention.
Do you know the following terms related to “media”? Illustrate them with some examples.
Terms of Media
Definition
Example
Advertising various media, content, buying and placement
Text I － Warm up:
What types of media do mainstream media encompass? Why do you think mainstream media are controlled by and what is the motive for controlling?
Internet
Hypermedia media with hyperlinks Mass media all means of mass communications
Internet
Multimedia communications that incorporate multiple forms Internet (including
Internet, websites, computer multimedia,
mass media focused on communicating news

communications delivered via paper or canvas (paper-based publication)
media
for advertising
Broadcast communications delivered over mass electronic
media
communication networks
TV, radio
Digital media
electronic media used to store, transmit, and receive digitized information
of information content and processing
text, audio, still
images, animation,
video footage or
interactivity)
New media
News media Print media
a broad term encompassing the amalgamation of traditional media with the interactive power of computer and communications technology
朋友一家3口前天在三亚吃海鲜，3个普通菜被宰近4000元。他 说是被出租车司机推荐来的。邻座一哥们指着池里一条大鱼刚 问价，店家手脚麻利将鱼捞出摔晕，一称11斤，每斤580元共 6000多元。那哥们刚想说理，出来几个东北大汉，只好收声认 栽。别说服务水平了，连最基本的诚信都做不到，遑论国际旅 游岛。—罗迪微薄 (2012年1月28日)
商务英语综合教程4
Unit 1 Fact or Fable
Activation:
What is media? How do you understand the term?
Define the term with your partner within 50
words.
Cambridge:
newspapers, magazines, radio and television considered as a group