Opportunities
•… •… •…
Threats
•… •… •…
Strengths
•… •… •…
Weaknesses
•… •… •…
Options
… … …
SO
Options
…
…
…
WO
Options ST
… … …
WT Options
… … …
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
• It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavorable to achieving that objective.
SWOT Analysis
case
The facility was old
The building was really small
There was a lot of paper
3
Work and bureaucracy
2
4
The staff lack of motivation
1
5
Health Center
case
the establishment of a new advanced hospital in the city made the situation even worse
Starting position
case
? So the health Center may can’t achieve
• Step 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate
help!
• Using SWOT analysis grid (next 2 slides) • Two groups • Using paper • 10 minutes for analysis • 10 minutes for decision making
INTERNAL FACTORS
W
OT
Strengths
• Positive tangible and intangible attributes, internal to an organization. • They are within the organization’s control
SW
OT
Weaknesses
• Factors that are within an organization’s control that detract from its ability to attain the desired goal. • Which areas might the organization improve?
• Step 4: SWOT matrix
• Step 5: After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre
HELPFUL
To achieving the objectives
HARMFUL
To achieving the objectives
STRENGTHS WEAKNESSES
•… •… •… •…
•… •… •… •…
EXTERNAL FACTORS
•… •… •… •…
•… •… •… •…
OPPORTUNITIES THREATS
Now is your
show time!
Review of SWOT analysis
• What is SWOT analysis?
S
Strengths
W
Weaknesses
O
Opportunities
T
Threats
• A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business.
……
Starting position
case
These characteristics resulted in this health centre facing up to a lot of problems with the accommodation of the patients
Starting position
it’s mission Now, they decided to perform a SWOT analysis in order to perform the best decision-making for all the problems that they faced!
Of course they need your
9
• Step 1: Purpose of conducting SWOT analysis
• Step 2: The gathering of information on Strengths and Weaknesses focused on the internal factors of skills, resources and assets, or lack of them. The gathering information on Opportunities and Threats should focus on the external factors