2017届毕业生毕业论文题目: 农村电商物流最后一公里的配送研究____———以阿里和京东为例_________院系名称：专业班级：学生姓名：学号：指导教师：教师职称： ___2017年5月25日摘要随着我国经济的发展，电子商务迅速成长，而与之伴生的物流产业也如雨后春笋随之发展起来，并且物流不仅仅只是货物的运送，现今更是到了对物流的速度、服务、质量等多方面的综合能力考量。
同时由于城市化的加剧，相应的城市配送问题被很多人所重视，所以城市物流发展良好并且取得了骄人的成绩，但是农村物流却不尽相同。
农村电商物流最后一公里配送是多方面、多角度的，也是物流配送的一块短板，要想彻底的发展好电商以至农村电商，首先要解决最后一公里的问题。
针对上述情况，本文将围绕农村电商物流最后一公里的配送这一课题，在对农村电商物流配送现状认识的基础上，着重以阿里巴巴和京东为例来实践探讨，从而针对所存在的问题提出优化对策，以促使农村电商物流配送得到更好的发展。
通过本文的研究，得出了如下的结论：（1）随着城市化的加剧和人们需求的增加，农村电商物流配送发展迅速，但同时也存在着配送服务质量差、缺乏物流高级人才等问题。
（2）想要给农村电商物流配送一个全新的面貌，那解决城市物流末端配送所存在的一些弊端是必然的选择。
（3）阿里的菜鸟网络和京东的B2C在农村电商物流最后一公里配送方面都取得了突出的成效。
阿里的平台整合高效、快速的物流配送以及京东自建物流体系的高水准、优质服务都各有千秋并且取得了极大的成就。
（4）未来农村电商物流最后一公里配送呈现3大趋势——“快递+便利店”模式、物流与公公交通有机结合、绿色配送。
关键词：农村电商物流最后一公里配送阿里京东Title Research on the Last Kilometer of City Logistics Distribution——A Case Study of Alibaba Group and S.F.Express AbstractWith the development of China's economy, a variety of new industries emerge in endlessly, the logistics industry has been a great development, the word is known to more and more people. At the same time, due to the intensification of urbanization, the corresponding urban distribution problem has been valued by many people. Many problems that exist in the last kilometer as a constraint to the development of the key factors to improve the status of logistics, reduce distribution costs last kilometer is an inevitable choice.For the above, this paper attempts to study this subject last one kilometer around the of City Logistics Distribution, logistics and distribution in the urban status quo on the basis of understanding with emphasis on Alibaba and SF Express as an example to explore the practice, so that the problem existed for propose optimization measures to promote better distribution of urban development.Through this study, we reached the following conclusions:(1) With increasing urbanization and increasing demand, the rapid development of urban logistics, but there is also a difference in the quality of service delivery, lack of senior personnel logistics, traceability and poor distribution of information.(2) If you want to give a new look to the city logistics, it is necessary to solve the problems in the end of the city logistics distribution.(3) Ali rookie network and Jingdong B2C have made outstanding achievements in the rural logistics last mile distribution. Ali platform to integrate efficient, fast and high level logistics Jingdong built logistics system, high-quality service each one has its own merits and made great achievements(4) Future City last kilometer logistics distribution presents three major trends - "Express + convenience stores" mode, The organic combination of logistics and public transport, green distribution.Keywords：Rural Logistics Last Kilometer Distribution Ali Group JingDong目次1引言........................................................................................................................ - 1 -1.1选题背景............................................................................................................ - 1 -1.2研究目的和意义................................................................................................ - 1 -1.3文献综述............................................................................................................ - 2 -1.4研究内容和方法................................................................................................ - 4 -2 农村电商物流最后一公里配送概述................................................................... - 4 -2.1农村电商物流配送............................................................................................ - 5 -2.2最后一公里........................................................................................................ - 5 -3我国农村电商物流最后一公里配送现状............................................................ - 6 -3.1我国农村电商物流“最后一公里”的现状.................................................... - 6 -3.2我国农村电商物流“最后一公里”存在的问题............................................ - 6 -4典型电商企业农村电商物流“最后一公里”配送的对比分析........................ - 8 -4.1阿里农村电商物流“最后一公里”配送的发展现状分析............................ - 8 -4.2京东农村电商物流“最后一公里”配送发展现状分析.............................. - 10 -4.3阿里和京东的配送优劣势对比分析.............................................................. - 11 -5农村电商物流“最后一公里”送的优化对策.................................................. - 12 -5.1企业加强配送管理，加大监管力度.............................................................. - 12 -5.2政府部门合理规划农村道路建设和维护...................................................... - 12 -5.3乡村公共交通与物流配送体系有机结合...................................................... - 13 -5.4新农村建设中集中规划居民区...................................................................... - 13 -5.5积极倡导物流企业联营.................................................................................. - 13 -5.6完善派件设备的投入...................................................................................... - 14 -5.7培养新型农村电商物流人才.......................................................................... - 14 -6农村电商物流“最后一公里”配送的未来发展趋势...................................... - 14 -结论..................................................................................................................... - 16 -致谢..................................................................................................................... - 17 -参考文献................................................................................................................. - 18 -1引言1.1选题背景近年来，网购成为消费的主流，快递行业跟着发展迅猛，农村地区成了电商的新蓝海，出现了电商自建物流和物流平台整合进军电商，两者都得到长足的进步和发展。