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商务英语 新视野商务英语


He/she/it
is is not/isn’t flying
Question疑问形式
Am I
flying?
Are you/we/you/they flying?
Is he/she/it
flying?
4
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Verbs that end in a consonant followed by e 以辅音字母e加结尾的动词去掉e再加ing take taking manage managing BUT但是 Verbs that end in vowel + e 以元音字母e结尾的动词直接加ing agree agreeing, see seeing vowel + consonant double consonant
说话前后正在发生的事情
e.g. The company is developing a new drug against asthma.
e.g. The company isn’t recruiting at the moment.
e.g. What are they planning to do?
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Key vocabulary
1.buy: to get sth by paying money e.g. Whether you are buying or selling, our
prices are the best in town. They brought peace with their freedom.
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Language focus
Present simple and present continuous Pronunciation: Third person singular
docin/ing: avoiding repetition Reading: FT Graduate Training Program Listening: four major companies
Following the sample on D. ( Date line ) Dear Sir / Madam, We are looking for a company to help us to distribute products in the
USA and Asia. We manufacture a wide range of chemical products. At present we
buy in: to buy in case of future need 大量买进
buy off: 买通,向某人行贿 buy out: 收购…股份
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2.sell: give sb else in exchange for money e.g. I’d like to buy your house if you are
Answer: Ability to think innovatively and practically, a high degree of business awareness, good communication skills, ambition, a wide range of interests and experience.
3.Which four areas does the Financial Times Group operate in?
Answer:
a, d, f, g
three newspapers which the FT Group publishes.
Answer:
The Financial Times, Les Echos, Recoletos
brief ( state the aim at he very beginning), clear ( what you expect or need in specific way), polite (dear, Yours sincerely, and a neat form). Homework: Write an enquiry for Chemex to SK in 4A sized paper. Note:
export to Europe, but we would like to develop our markets in the USA and Asia. Enclosed please find our brochure which gives the details about our company. We look forward to hearing from you. Yours sincerely (signature)
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Lead-in 3.Work in groups. Choose three of these
companies.
BMW Coca-Cola Nike Levi Straus & Co. Microsoft
Write what you know about: 1.What each company produces or provides. 2.Where the company started. 3.Where the company operated. 4.Who its main competitors are.
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Present continuous现在进行时
USE
1 We use the present continuous to talk about;
Things which are happening at the time of speaking.
现在进行时用来表示说话时正在发生的事情
willing to sell. The paining was sold to an American
buyer. sell out: 全部卖光,卖完 3.marketing: 市场学,销售业务 marketing strategy 销售策略 marketing director: 销售经理
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e.g. I’m trying to call Geoff Peters.
e.g. He isn’t working today.
e.g. What are you doing?
1
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2 Things which are happening around the time of speaking.
senses. 这些动词是状态动词,用于表示状态或感觉。
3
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FORM
Be+_______ing形式
Positive and negative肯定形式和否定形式
I
am/’m am not/’m not flying
You/we/you/they are are not/aren’t flying
5. What is the FT Group planning?
Answer: They are planning to recruit up to 6 business graduate trainees.
6.Graduate recruits can expect to gain experience in a number of areas. Name three of them.
pronounce the final s: /iz/ 3.For verbs that end in all other sounds we
pronounce the final s: /iz/
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The tips for business letter writing:
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Objectives
When the learners finish learning this unit, they should be able to
providing information on companies and products
collecting information on companies and products
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Reading
Read the text carefully and answer these questions.
1.What is the parent company of the Financial Times Group?
Answer:
The FT Group is part of Pearson plc
2.Which four areas does the parent company operate in?
Answer:
Publishing, TV production, broadcasting and electronic/multimedia business
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商务英语 Unit 2 Companies
教材:新视野商务英语(上)
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Unit 2 Companies
Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework
Answer:
Strategic planning, product development, editorial, Marketing, advertisement sales.
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