and the writer’s signature and official position.
Supplementary knowledge Optional parts of a business letter： • Attention line 交由某人办理
eg: Attention: Miss Wang Hui;
2.2 Principles of Business Letter-Writing
7 “C”s Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确
Your ref:
Wongsheng&Co. Rm 509-511 Tongle Bldg Shennan Rd., Shenzhen China
Tel： 01-36562341/2 Fax: 987-42-883907 Banker:Westminster Bank E-mail:Smith Evans@ VAT No. SL114533535 Our Ref: MMB/334-02 Sept.2,2005
For the attention of Miss Smith • Subject 标题 eg:Re:Order No.3033 译为：事由：第3033号订单 • Enclosure 附件
• Etc
Study the following sample letters carefully and find each part: the standard one and the optional one.
Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world.
2.3 Parts of a Business Letter
Q:What should be consisted of in a business letter?
A: The business letter consists of seven standard parts: the letter head 信头, the date 日期, the inside name and address封内名称与地址, the salutation称呼, the body正文, the complementary close 结尾敬语
2.4 Styles of the Letter
• The Full Blocked Form 齐头式（平头式 ）
• The Indented Form 缩进式 • The Modified Form混合式
2.4.1 Sample Letter A
Smith &Evans Ltd. Registered No. 596183 England 123 Upper Thames Street London EC4V
Dear sirs,
Re: Autumn – 2005Guangzhou Fair
We shall visit your Autumn – 2005 Chinese Export Commodities Fair. Kindly let us have the following information: 1 Your Hall Number and Room Number at the fair. 2 Can you furnish us with some sample toys free distribution? 3 The date on which we will visit your head office in Shanghai.
商务英语函电课件
After studying the lesson, you should be able to
Know priLneciaprlensinofgbOusbinjeescst-lievtetesr writing
Know parts of a business letter
Learn the styles of a business letter
letters to others in an information age?
Ask students to discuss with their partners and then air their view freely.
II. Business Letter-Writing
2.1 Introduction to Business Letter-Writing
We await your reply with keen interest.
Yours Faithfully, For Smith & Evan Ltd. (signed) J.B. Anderson
Q:What do you think is the importance of business letterwriting?
Key Terms: • International trade • Business correspondence • Business negotiation Importance:
Learn some general tips of writing a business letter by studying sample letters
I.Lead-in Activity
Qs: ①Do you often write letters or e-mails? ②Who do you write to? ③Do you think it still necessary for us to write