商务英语写作第1集：课程简介(Introduction)思考题1：学习这门课时的注意事项是什么？You must view the podcasts to get the full extent of this course. Make sure that you adhere to the dates for any assignment .You should log on at least three times or two times a week.思考题2：Valerie A. Gray教授列举了一些学习该课程的一些网站，请举2个例子。
Business and administrative communication 7 editionGuide to Grammar & Writing第2集：商务礼仪电子邮件(E-mails)思考题1：在写商务电子邮件时，可不可以使用缩写形式？为什么？能否使用全大写？为什么？思考题2：写电子邮件时，应该注意哪些内容？第3集：跨文化沟通(InterculturalCommunication)思考题1：什么是跨文化沟通？The ability to communicate sensitively with people from other cultures and countries based on an understanding of cultural differences.思考题2：如何促进商务领域中的跨文化沟通？Be aware of one’s body language ,gesture,space,time,clothing and colors.第4集：常见写作错误(Common Errorsin Business Writing)思考题1：商务写作中常犯的语法错误有哪些？如何避免？1、Writing in passive voice Active voice is easier to read because it follows the natural order of events in which somebody does something by making the actor into the subject of the sentences2、writing using unparallel Sentence structure that uses the same grammatical from throughout a sentence or list is known as parallel structure.3、agreement Singular verbs go with singular subjects ,plural verbs go with plural subjects.思考题2：商务写作中常犯的标点符号方面的错误有哪些？如何避免？1、series comma2、hyphen3、semicolon4、exclammations points 第5集：练习(Exercises)思考题1：商务写作应该使用以“你”为中心的，还是以“我”为中心的写作态度，为什么？Having an “I” or “we” attitude cause the sender to sound selfish and uninterested in the receiver.思考题2：被动语态在商务写作中有何特别作用？Use passive verbs and impersonal expressions to avoid assigning blame.第6集：正面强调和对方态度(Positive Emphas is andYou-attitude)思考题1：商务写作中，如何做到“正面强调”？You want to make sure that you are affirmative.思考题2：商务写作中，如何使用“对方态度”？Take you out ,instead ,put the reader in .You don’t want to assume or express emotion.第7集：沟通过程便函和信件(Communication Process, Memos and Letters)思考题1：沟通过程包含哪些内容？The process of sending and receiving messages.思考题2：试比较便函和信件的异同。
MemoA document sent to readers within an organizationFor an internal audienceA style that uses the To ,From ,Date ,Subject arrangement .This style does not include a salutation ,closing ,or signature blockLetterConsidered more formal than memosAddressed to one reader第8集：坏消息(Bad News)思考题1：在写含有“坏消息”的商务信件时，如何措辞？When writing a bad news message ,avoid negative wording and personal language .so this information really does piggyback of the positive emphasis information and you attitude思考题2：缓冲方法有哪些？Give any good newsGive chronology or factRefer to enclosuresThank reader for her/his actionState a general principle第9集：咨询信 (Letter ofInquiries)思考题1：在商务领域，咨询信的功能是什么？An unsolicited letter to an organization inquiring about its products or services思考题2：咨询信的格式是什么？1,Explain the source of the inquiry2,List four concrete ,open questions3,provide details to substantiate the request4,End with a goodwill ending ,include a concrete response date 第10集：白纸咨询信(Letter of Inquiries)思考题1：Headline包含哪些内容？应该出现在信中哪个位置？Your street address ,then your city state and zip code ,then type the date ,type the name and the address of the company .It’s usually at the beginning of a letter.思考题2：咨询信一般包括四部分，请问它们分别是什么？1, information about your request2, your question3, details about your request4, your goodwill ending with the concrete date第11集：宣传册 (Brochures)思考题1：设计宣传册的过程是什么？1 Determine your objectives2 Identify your target audience3 Identify central selling point4 Choose image you want to project5 Identify objections brainstorm ways to deal with them6 Draft text to see how much space it takes7 Select visuals to accompany text8 Experiment with different papers and layouts9 Make every choice a conscious one10 Polish prose and graphics思考题2：宣传册设计原则是什么？1 Put central selling point on cover2 Use a visual that tells a story3 Use grid to align elements4 Repeat graphics ,,use contrasting sizes ,shapes5 Use color effectively第12集：写作项目 (WritingProjects)思考题1：请列举视频中两个设计案例。
Furniture Honda思考题2：请指出视频中设计宣传册时的注意事项。
1 Use the design of landscape for your brochure2 Make sure that you have a sensual theme3 Have headings throughout the brochure to lead the reader into the various topic4 The paragraphs are relatively short第13集：简历和求职信 (Resume andCover Letter)思考题1：如何设计简历？Make sure that whatever design element that you use to highlight your name , your address ,your phone number and your mail that use the same border on the cover letter. You don’t want anything like or anything provocative.思考题2：试比较简历和求职信的差异。
Remember that for your resume probably this is really the only business document in which sentence fragments are okay,so you don’t want to write complete sentences but sentence fragments .Remember that you are going to punctuate however these fragments as if they were sentences .。