Outline1. Introduction2. The Linguistic Characteristics of Tourism English2.1 Conciseness and Vividness2.2 Hospitality and Infectiousness2.3 Comprehensiveness and Exposition3. The Theory and Skills of Translation in Tourism English3.1 Theory of translation3.2 Translation skills3.2.1 Addition and Explanation3.2.2 Deletion3.2.3 Paraphrase3.2.4 Rewriting4. Conclusion旅游英语的特点及其翻译技巧Tourism English's Characteristics and ItsTranslation Skills1. IntroductionTourism English, as it is so called, is the English language used for tourism and is a particular variety of English in terms of linguistics. It appears with the development of tourism industry, especially international tourism. When people make a visit to some place, they will be provided with all kinds of services needed during the tour. 2. The Linguistics Characteristics of Tourism English2.1. Conciseness and VividnessTourism English always uses lively phrases, vivid and elegant description, giving people great enjoyment and inspiring visitors to visit. The words are concise and vivid. For example:望着隔江的山色,岚翠鲜明,那江中来往的船只,帆樯历历可数；那一轮红日,沉沉的傍着山头下去了。

They gazed at the green, fresh mountains across the river, the boat playing to and fro—they could see each sail quite clearly—and the red sun gradually sinking behind the mountains(Shan Qichang,1990:259).The subject and predicate of these phrases are “they grazed”, which make the sentence concise and easy to understand. Another example is a description of Exeter in the following:“Exeter is an important commercial center for the South West, and successfully combines the advantages of a modern city with the charm of one with a long and colorful history. Aspects of this history are easily seen in the medieval Cathedral, the Guildhall and the Quay, which is now a popular waterfront venue. Exeter has a population of around 100,000 and has all the shops and cultural and recreational facilities you would expect to find in a thriving university town. Some of the best countryside in Britain is very close to Exeter. The Dartmoor National Park is to the west, and Exmoor, which also has spectacular scenery, is to the north. The coastal town of Exmouth, with its sandy beaches, is about nine miles away.”In order to make the language easy to read and remember, simple words frequently used in tourism writing tend to be very simple with only one or two syllables. These words are concise, easy to understand and strong in rhythm. These phrases are beautiful and vivid. They are used to enumerate the attractive spots in a certain tourist destination and introduce their features. The vivid language helps to invite a relaxed response from target readers, which can meet the potential tourists' need of merry-making and fun-seeking. Reading these descriptions of scenic spotsgives you the feeling of being on the scene personally.2.2 Hospitality and Infectiousness“ Ireland has an extraordinary amount to offer anyone looking for a great night out. Restaurants, theater, the opera and more. We'll save you a seat. Call 1,800. Shamrock or visit our web site for more information.Your very own Ireland.Discover it at .”(Ding Dagang, 2010:11-13).This is a promotion ad of the Ireland tourist-bureau. Firstly, on the signboard, the sentence “built in the 18th century ” brings travelers with a regression feeling. “entertain” makes people full of expectation of entertainment. “night out, restaurants, theater, the opera ” also show pleasures of the theme. In the slogan, “Your very own ” means that Irish tourism works for you only. The word “discover ”can stimulate travelers and motivate them to take action.Sometimes, they are to persuade and suggest things that the travelers may not previously have considered. Witty, charming and beautifully constructed tourism advertisement can lubricate the persuasion process. This process may have an immediate effect, but more likely, it may influence behavior some time later. On the one hand, travelers look for novelty and special feeling from the experience; on the other hand, they need familiar and warm atmosphere to arouse their emotion. Using Hospitality and Infectiousness as a way to solicit can reduce the resistance of potential travelers and establish a sincere and friendly atmosphere.2.3 Comprehensiveness and ExpositionTourism English congregates many other knowledges, so it has specific character. It is a comprehensive language including catering, guide, transportation and THE GATE THEATREBuilt in the 18th century to entertain Barry & Carolyn when they came over from New Yorklast week.professional knowledges.In the meanwhile, it contains a lot of terminologies of tourist industry. In addition, tourism English can be divided into written and oral English according to the application. Written tourism English is always used in scenic spot introduction, historical information, souvenir or commemorative book. This requires formal written language. Besides the accuracy of translation, the translation of written tourism texts should be characterized by lifelikeness. That means in addition to accuracy, we need more vivid words to represent the soul of the scenic spot culture. This characteristic is also the typical character that distinguishes from other English translation.For example, an indicator is needed to translate one domestic scenic spot. Because the content of the stone inscription is written by a famous philosopher in history, it is difficult to translate. The translator is incapable of finding accurate English words to express the whole information. Finally, the translator had to adopt literal translation. To great extent, this does harm to the original and historical meanings. The oral tourism English is more flexible. This is because the guide must communicate with the visitors in oral English, so short words and phrase are more often used in spoken tourism English, and the syntax is not strictly limited. Take an example:孟姜女哭长城的故事旁证了建筑长城所付出的巨大代价——除了钱币，还有众多建筑者的躯体。