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Text Analysis
Step 4 Design the Web site. This is the critically important and creative part of the process that determines what the site will look like (e.g., color schemes, graphics and typography) and how visitors will use it (e.g., information architecture, navigation design). (译文) The choices for designing the Web site are nearly unlimited. The primary criteria that visitors evaluate the design of a Web site include access, usability, navigation and interactivity.
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Word study
self-hosting [ 'self'həusti ] n. 自建主机 Self-hosting is one of the options in deciding how and where to host the Web site. 自建主机是决定如何以及在何处建网站的一种选择。
Word study
contractor [ kən'træktə ] n. 订约人 The contractor will set up the minimum specifications. 订约人将规定最低的要求。
promotional [ prə'məuʃənl ] adj. 促进的，宣传的 They produced and distributed promotional materials, including books, pamphlets and videos. 他们制作并分发宣传资料，包括书籍、小册子及视频。
concurrent [ kən'kʌrənt ] adj. 同时发生的 National elections were concurrent with the outbreak of war. 在全国举行大选的同时，战争爆发了。
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Word study
obviously [ 'ɔbviəsli ] adv. 明显地 Obviously, the two sets of policies overlap and can complement each other. 显然，两套政策有互相重复的地方，也可以互相补充。
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Word study
overview [ 'əuvəvju: ] n. 概述 The opening chapter gives a general overview of the subject. 开篇第一章是对主题的概述.
dedicated [ 'dedikeitid ] adj. 专用的，专注的 This award is a tribute to Walter's twenty years of dedicated service to the company. 这个奖项是对沃尔特20年来全心全意为公司效力的肯定。
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Word study
critically [ 'kritikəli ] adv. 紧要地，危急地 Good management is critically important. 完善的管理措施极其重要。 typography [ tai'pɔgrəfi ] n. 排版 Typography plays a very important role in the work. 排版在作品中起着非常重要的作用。
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Text Analysis
Step 2 Register a domain name. Nearly concurrent with the selection of a Web host is the domain name decision. (译文)A Web site will have a unique domain name. In general, the domain name includes some form of the business’ name or brand. A well-chosen domain name is supposed to be easy to remember.
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Text Analysis
Step 5 Construct and test the Web site. Businesses have to decide whether to construct the Web site with internal staff, an external contractor or a combination of these two options. (译文)When the business owners are satisfied with the Web site, it will be transferred to the Web site host. Final testing is required to ensure that all of the links work well and the processes function as expected. (译文)
Septsis
Step 1 Select a Web host. Store-builder services, ISPs, dedicated Web site hosting services and self-hosting give online business a wide range of options in deciding how and where to host the Web site. (译文)
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Word study
relevance [ 'relivəns ] n. 相关性 What you are saying has no relevance to the matter in hand. 你现在所说的与正在考虑中的问题毫无关联。
reliability [ rilaiə'biliti ] n. 可靠性 The product has passed its reliability test. 该产品已通过可靠性试验。
Unit 12 Web Site Development
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Warm-up Word Study
Text Analysis
Exercises
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Warm-up
As everybody knows, it’s better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors that need to be considered developing a Web site.
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Word study
architecture [ 'ɑ:kitektʃə ] n. 体系结构 Firstly we concluded the evaluating standard system on software architecture quality. 首先我们总结了软件体系结构质量的评价标准体系。
interactivity [ intəræk'tiviti] n. 交互性 The teachers can employ various forms to carry out teaching interactivity. 教师可以采用多种形式进行教学互动。
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criteria [ krai'tiəriə ] n. 标准（criterion的复数） What criteria do you use when judging the quality of a student's work? 你用什么标准来衡量学生的作业质量?
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Text Analysis
Step 3 Create and manage content. Obviously, the Web site needs content — the text, images, sound and video that deliver the information that site visitors expect. Content may come from a variety of sources, but getting the right content in place, making it easy for viewers to find, delivering it effectively and managing content to be accurate and up to date are crucial to the success of the online business. (译文)The primary criteria that visitors evaluate the content of a Web site include relevance, timeliness, reliability, scope and usefulness.