Unit 5 C2C Electronic Commerce
Warm-up Background Information Word Study &Text Analysis Exercises
Page 2
Warm-up
Read the categories of in the book, compare them with the categories in the Warm-up parts of Unit 3 and Unit 4, and try to find out the differences.
Page 16
The Key to Exercises: Reading comprehension 2
(3) Internet-based classified ads have several advantages over newspaper classified ads. They offer an international, rather than a local, audience. This greatly increases the supply of goods and services available and the number of potential buyers. To help visitors narrow the search for a particular item, on some sites search engines can be used. In addition, Internetbased classified ads often can be placed for free by private parties, can be edited or modified easily, and in many cases can display photos of the products offered for sale.
Page 10
Text Analysis
How do auction sites work? In general, to participate, both sellers and buyers need to register with the site. Sellers need to pay a flat fee or a certain percentage of the final sales price to list their merchandise. Buyers pay the sellers directly the products’ value and the shipping costs as well. (译文) Auctions are usually timebased, meaning that the highest qualified bid wins the item at the end of the predetermined period [3]. (译文)
Categories of C2C Electronic Commerce
Consumer-to-consumer electronic commerce (C2C EC) [1] refers to a kind of electronic commerce in which both the buyers and the sellers are individuals, not businesses. C2C is conducted by several different ways over the Internet; the typical and well-known C2C activities are auctions. (译文) Millions of individuals are buying and selling on eBay and hundreds of other auction sites worldwide nowadays. In addition to auctions, other C2C activities include classified ads, personal services and support services, etc.. (译文)
Page 5
Background Information
(2)淘宝() Taobao Marketplace is a Chinese language web site for online shopping , operated in the People's Republic of China by Alibaba Group.
Page 14
The Key to Exercises: Reading comprehension 1 (1) F (2) F (3) T (4)ey to Exercises: Reading comprehension 2
(1) Consumer-to-consumer electronic commerce (C2C EC) refers to a kind of electronic commerce in which both the buyer and the seller are individuals, not businesses. (2) It means the highest qualified bid wins the item at the end of the predetermined period.
Page 3
Background Information
中国网络基础设施的不断改善和Internet应用的日益 普及，为C2C电子商务的发展提供了巨大的潜在市场。 C2C电子商务实际上已经成为网络产业的一个重要组成 部分，未来的发展将从实物交易转向文化、 生活、娱乐和各种 咨询服务上来，为 网络产业的发展不 断增添新的活力。
Page 4
Background Information
著名的C2C网站有： (1) eBay()
eBay Inc. is an American multinational internet consumer-toconsumer corporation that manages , an online auction and shopping website which was founded as AuctionWeb in San Jose, California, on September 5, 1995.
Page 6
Founded by Alibaba Group in May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores. Alipay (simplified Chinese: 支付宝), an online payment platform on Taobao Marketplace. AliWangWang (TradeManager), instant chat program.
Page 7
Background Information
(3)拍拍网()
Launched on March 13, 2006 by Tencent Holdings Limited, it is a C2C auction site.
Page 8
Text Analysis
Page 12
Text Analysis
Personal Services Numerous personal services are available on the Internet. Some are in the classified ads, and others are listed on specialized Web sites. Some are free, and some are not. Be very careful before purchasing any personal services online. Fraud or crime could be involved, e.g., a lawyer online may not be an expert in the area professed or may not offer the service at all.
Page 13
Text Analysis
Support Services for C2C When individuals buy products or services from other individuals online, most of the time the buyer and seller are strangers. How to assure quality, fulfill payments and prevent fraud are critical to the success of C2C. (译文) One service that helps C2C business is payment by intermediary companies such as PayPal [4].
Page 9
Text Analysis
C2C Auctions In many countries, selling and buying on auction sites is exploding. (译文) One of the major determinants of auction site success is attracting enough buyers and sellers, therefore some Web sites that already have a large number of visitors have come into this business. [2].