VII.Skill Development: Grammar & Video-Based Writing(1 period)
Unit6Text A:The Effects of TV Advertising on Children
2 periods (90 minutes)
Teaching procedures:
Para.1:General introduction
Para.2-7:The major effects of advertising on children.
Para.8:Conclusion
教学反思：
2 periods (90 minutes)
Teaching procedures:
III.Text A: DetailedReading
Skimming and scanning skills
Skills of writing an outline
Teaching Difficulties
Predict the missing content of a listening material with the help of the context.
1. According to some studies, the more children view tobacco and alcohol ads, the more positive attitudes toward consumption of such products they have.
II.Text A:Global Reading(1 peቤተ መጻሕፍቲ ባይዱiod)
Step 1: First reading:Read the text and answer the following questions.(10 mins)
1.How has the influence of advertising on our lives changed over the years?
Cultural note:The Media Awareness Network is a Canadian non-profit organization based inOttawathat focuses on media literacy programs. In particular, the organization promotes critical thinking via education resources and analyzes the content of various types of mass media. Surveys and studies performed by the Media Awareness Network have explored youth media consumption, such as television and internet use, as well as media issues. In recent years the organization’s focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media.
Examples:
The nuclear weapons are targeted onWestern Europe.这些核武器的目标是西欧。
What’s the target readership of this paper?这份报纸以哪些人为读者对象?
2.aim at
— make an effort towards
5.What measures can be taken to reduce the influence of advertising on children?
Step 2: Second reading:Text A has 8 paragraphs. Which paragraph contains the following information? Fill in the blanks with the corresponding paragraph numbers.(10 mins)
Structural study of complicated sentences in text A and B
Teaching Methods
Task-based teaching method
Audio-visual method
Communication method
Teaching Tools
3. Ideological aim:
1) Know some basic knowledge aboutadvertisement.
2) Helpstudents toread between the lines whilewatching advertisements.
Teaching Focus
Step 3:Structure of text A(25mins)
Para.1:General introduction
Para.2-7:The major effects of advertising on children.
Para.8:Conclusion
Blackboard Design:
Step 2: The teacher makes explanation on unfamiliar pronunciations and corrects the wrong pronunciations and then asks Ss to read the words and expressions after him/her three times.
3) Writing skill: Be able to write anadvertisementwith correct formatand expressions.
4) Translating skill: Be able to work out the equivalent English expressions of Chinese expressions independently.
本句的主句是“Planting your child in front of a television set is not altogether a bad thing”，provided that相当于if，表示“假如”，引导出一个条件状语从句。
2.Media Awareness Network
III.Text A:Detailed Reading (2 periods)
nguage Focus&Reading in Depth(1 period)
V.Text B:Create an Effective Advertising Message(1 period)
VI.Translation of the Passage(1 period)
Step 2: First listening and check
Step 3: Second listening and check
Step 4: Third listening and check
Step 5: Make Explanation of the material and some of the missing words.
2. Parents should teach their children to think critically about any advertising message.
3. Advertising makes children convinced that they’re inferior if they don’t have a certain kind of new products.
blackboard, multi-media, PPT
Teaching Procedure
I.Words and Expressions & Warm-up Listening(1 period)
II.Text A:The Effects of TV Advertising on Children(1 period)
I.Words and Expressions & Warm-up Listening(1 period)
. Words and Expressions(20 mins)
Step 1:Somestudents are asked to read the words and expressions to find out the unfamiliar or wrong pronunciations.
. Warm-up Listening(25 mins)
Step 1: Read the listening material to 1)get the main idea; 2) predict the words and the part of speech of the words missed in theblank according to the context.
Example: The visit was aimed at expanding the relations between the two countries.
访问的目的是扩展两国的关系。
Paragraph 1
1.Planting your child in front of a television set is not altogether a bad thing, provided that you limit the time that your little one spends watching TV and you monitor the programs watched.