邢台学院教案 20 ～ 20 学年度第二学期课程名称学时学分专业班级授课教师系部本课程教学总体安排课程名称：外贸函电课程性质与类型：专业必修课总学时、学分：42学时、3学分教学目的与要求：国际经贸函电主要介绍外贸实务中各种英文信函、电传及其它方式的写作格式、专业术语和各种不同的表达方法，对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用句型和表达技能，培养和提高他们的外贸业务工作能力。
1、要将英文写作和实际外贸业务相结合，贯彻理论联系实际的原则。
2、要把“学”和“用”结合起来。
3、要及时补充新知识，新内容。
教材及参考书目：[1]尹小莹、杨润辉.《外贸英语函电》.西安:西安交通大学出版社.2011年7月[2]郑黎明.《外贸函电》.西安: 西安交通大学出版社.2011年6月[3]黄霜林.《国际商务函电实用教程》.武汉:武汉理工大学出版社.2006考核方式及成绩计算方法：平时成绩*70%+期末成绩*30%=总成绩课程教学日历课程名称：外贸函电授课学期：6第一章教学安排的说明章节题目：Basic Knowledge of Business Letter Writing学时分配：2学时本章教学目的与要求：了解国际经贸函电课程的学习内容方法等，了解国际商务书信的格式，4种常用格式：齐头式、混合式、改良式、简化式；掌握商务书信的构成部分；了解英文商务书信的写信原则。
其它：课堂教学方案课题名称：Basic Knowledge of Business Letter Writing授课时数：2课时授课类型（理论课、实验课、技法课、习题课等）：理论课教学方法与手段（讲授、讨论、指导、多媒体等）：讲授教学目的要求：了解国际商务书信的格式；掌握商务书信的构成部分；了解英文商务书信的写信原则。
教学重点、难点：商务书信的构成部分教学内容及组织安排：Unit 1 Basic Knowledge of Business Letter WritingForm and Structure of Business Letters1. Form(1)Full block form 齐头式In the Full block form , every part of a letter is typed from the left margin.(2)Modified block form with indented style 混合式In the Modified block form with indented style the sender's address is typed in the up-middle part. The receiver's address starts from the left margin. The complimentary close as well as the signature are typed from the middle little towards the right..(3)Modified block form 改良式In the Modified block form all the parts start from the left margin , except the date , complimentary close and signature.(4)Simplified form 简化式Simplified form is somewhat like Full block form. But some parts are omitted , such as salutation and complimentary close.2.Structure(1)parts of the business lettera.Letterhead 信头b.Reference and date 编号和日期c.Inside name and address 封内地址d.Attention line 经办人e.Salutation 称呼f.Subject line 事由g.Body 信文plimentary close 结尾敬语i.Signature 签署j.Enclosure 附件k.Carbon copy notation 抄送l.Postscript 附言(2)The ways of writing partsa.Letterhead 信头Letterhead includes the sender's name, postal address, telephone number, telex number and E-mail address, etc. Usually letterhead is printed in the up-center or at the left margin of a letter.b.Reference and date 编号和日期In business communication, when a firm writes to another, each will give a reference. The reference may include a file number, departmental code or the initials of the signer followed by that of the typist of the letter. The date should always be typed in full and not abbreviated.c.Inside name and address 封内地址The name and address of receiver is typed at the left-hand margin about two to four spaces below the date. It appears exactly the same way as on the envelope.d.Attention line 经办人Attention line is used when the writer of a letter addressed to an organization wishes to direct the letter to a specific individual. e.Salutation 称呼Salutation is the complimentary greeting with which the writer opens his letter.Its from depends on the writer’s relationship with the receiver. Salutation is typed two spaces below the inside address or the attention line.f.Subject line 事由Subject line is actually the general idea of a letter. It is inserted between the salutation and the body,g.Body of the letter信文This is the main part of the letter.It expresses the writer’s idea,opinion purpose and wishes,etc.If ther has been previcus correspondence,the reply letter will refer to it in the first paragraph.The writer’s plans,hopes and expectations will be expressed in the last paragraph.plimentary close 结尾敬语Complimentary close is merely a polite way of ending a letter.It is in keeping with the salutation.i.Signature 签署It is commen to type the name of the writer’s firm or company below complimentary close.Then the person who directing the letter should sign his name by hand.j.Enclosure 附件If something is enclosed,note it below the signature.k.Carbon copy notation 抄送When copies of the letter are sent to others, type c.c. below the signature at the left margin.l.Postscript 附言If the writer wishes to add something he forgot to mention or foremphasis,he may add his postscript twospaces below the carbon notation.3.Addressing EnvelopesBusiness Envelopes ordinarily have the return address printed in the upper left corner.The receiver’s name and address should be typed about half way down the envelope.Writing principles of the Business Letter好的商业书信应该是易读易懂，友好的，客气的，写作商业书信时，需注意遵守一下原则：Completeness 完整 Conciseness 简洁Consideration 体谅 Concreteness 具体Courtesy 礼貌 Correctness 正确Clearness 清楚扩展内容：适用写信和贸易会话的常用词语表达句型。