战略管理概念与案例英文版.原书第十五版课程设计Introduction
Strategic management is an important concept in the business world. It involves the process of setting objectives, formulating strategies, and implementing them to achieve the goals of an organization. In this course, we will explore the key concepts and principles of strategic management, as well as examine several case studies of successful and unsuccessful implementation of strategic plans.
Course Objectives
Upon completion of this course, students will be able to:
1.Understand the importance of strategic management in
achieving organizational goals
2.Develop strategies to improve organizational performance
3.Assess the impact of different situational factors on the
implementation of strategic plans
4.Analyze case studies of successful and unsuccessful
strategic management
Course Outline
1.Introduction to Strategic Management
–Definition of strategic management
–Benefits of strategic management
–The strategic management process
2.The External Environment
–Analysis of the external environment
–Porter’s Five Forces Model
–Industry life cycle analysis
3.The Internal Environment
–Analysis of the internal environment
–SWOT analysis
–Resource-based view of the firm
4.Strategy Formulation
–Defining the vision, mission, and values
–Setting strategic objectives
–selecting the right business-level strategy
5.Strategy Implementation
–The role of leadership
–Organizational structure and design
–Strategic control and reward systems
6.Strategic Evaluation and Control
–Assessing performance
–Correcting deviations from the plan
–Making strategic adjustments
7.Case Studies
–Successful strategic management case studies
–Unsuccessful strategic management case studies Textbook
The recommended textbook for this course is。