吉利汽车案例(英文版)
80%
60%
40%
20%
0%
2011 5 7 9
11 2012
3 5 7 8 11 2013 3 5 7 9 11 2014 3 5 7 9 11 2015 3 5
-20%
-40%
-60%
4
Dealer/Brand Restructuring
Number of Dealers in China
1100
8
Other New Products
• GC9 B-segment Sedans (launched) • Emgrand Electric Vehicles (2H 2015) • Emgrand SUVs (end 2015) • Compact SUVs (end 2015) • Emgrand Cross Vehicles (early 2016) • Emgrand 4-door Sedans (early 2016) + upgraded versions of SC7, GC7, Kingkong, Geely Panda 2015 Sales Target at 450,000 units, up 8% YoY
1000
1068
900 941
976
973
981
943
800
838
700
751
600
500
2 brands & 2 dealer networks
3 brands & 3 dealer networks
(2008)
1 brand & 1 dealer network
(2014)
5
New Product - Xindihao
Engine: Transmissions: Dimension: Wheelbase: Power:
Max. Torque:
MSRP:
1.8T, 2.4L, 3.5L V6 6AT 4956/1861/1513 2850 122Kw (1.8T) 205Kw (3.5L V6) 250/1500 N.m/rpm (1.8T) 326/4700 N.m/prm (3.5L) RMB119,800-229,800
• 751 dealers in China; • 38 sales agents, 476 sales and service outlets in 35 oversea
countries; • Vehicle finance JV with BNP Paribas Personal Finance
Initial Quality StudySM (IQS) Automotive Performance, Execution & Layout (APEAL) StudySM Vehicle Dependability StudySM (VDS)
Study
IQS# APEAL* VDS^
Segment
3
Domestic Market
• Sales volume in China fell 17% in 2014 due to the reshuffle of the sales and marketing system and the major model upgrading cycle, but started to recover since mid-2014
A-segment Sedans (EC7+Xindihao+GC7+SC7+Vision)
143,287 units +76% YoY
SUVs (GX7+SX7+GX9)
29,662 units +24% YoY
2
Sales Performance
Jan-May 2015
70,000 60,000 50,000 40,000 30,000 20,000 10,000
Corporate Presentation
June 2015
Sales Performance
Jan-May 2015
Overall:
Domestic: Exports:
219,038 units, +40% YoY
203,056 units +60% YoY 15,982 units -44% YoY
2005
2007
2009
2011
2013
Net Profit
3,000 2,500 2,000 1,500 1,000
500 0 2005 2007 2009 2011 2013
Export Sales Volume
140,000 120,000 100,000
80,000 60,000 40,000 20,000
Brand Geely
Mass Market Average
Points# 847
(+8 YoY) 824
Overall Rank 17
Sector Rank* 5
# based on a 1,000-point scale and study of 67 passenger vehicle brands in China * ranking amongst Chinese domestic brands
Source: J.D.Power Asia Pacific 2014 China Customer Service Index (CSI) StudySM
12
Vehicle Quality, Attractiveness, Dependability
J.D.Power Asia Pacific 2014 China
• New manufacturing facilities
• Harman Infinity@ Entertainment
• City Safety, ACC Cruising, PAS Parking, LDW Alert, HUD Display, EPB Brake & AQS Air Quality Control
2005 2007 2009 20源自1 2013Return on Equity
25%
Cash Dividend Per Share (HK Cents)
20% 15% 10%
5%
20%
21% 19%17%16%16% 17%
14% 13%
8%
0% 2005 2007 2009 2011 2013
5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5
Compact Compact Compact
Model
Free Cruiser Free Cruiser Geely Kingkong
Segment Rank 3 1 1
# based on evaluations from 21,311 owners of new vehicles purchased between October 2013 and June 2014, including 212 different models from 62 different brands; * based on evaluations from 20,731 owners of new vehicles purchased between October 2013 and June 2014, including 212 different models from 62 different brands; ^ based on evaluations from 17,054 owners of vehicle purchased between June 2010 and August 2011, including 155 different models from 55 different brands
25,000
Monthly Sales Volume of Xindihao
20,000
15,000
10,000
5,000
• Enhanced safety & comfort • New turbo engines with larger
power & better fuel efficiency • New 6-speed manual gearbox • NVH noise cancellation technology • Enhanced storage space • Bosch’s V9.0 ABS+EBD • HHC (Hill Hold Control) • ESC (Electronic Stability Control) • G-Netlink infotainment system with
7
New Product – GC9
• New brand image, market positioning & design philosophy
• New 1.8T and 3.5L V6 engines
• Fastback & sporty design
• Top international suppliers
9
Financial Performance
Annual Sales Volume
600,000 500,000 400,000 300,000 200,000 100,000
2005 2007 2009 2011 2013
Average Ex-factory Price
60,000 50,000 40,000 30,000 20,000 10,000