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商务英语函电实训unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
• Before you begin writing, answer the following questions: 1. What is my purpose in writing this letter/memo/report? 2. What does my reader want or need to know to understand my message? 3. Have I answered important questions and provided the necessary information for the reader? 4. Did I accomplish my purpose? 5. Have I included boring, confusing, or distracting information? 6. What do I want the reader to do when he or she is done reading this? 7. Is that clear to the reader? 8. Have I included all the information necessary for the reader to take this action?
• The Reason for Writing
I am writing to inquire about apologize for confirm
Unit 1 Foundamentals of Business Writing
• Requesting
Could you possibly? I would be grateful if you could
Unit 1 Foundamentals of Business Writing
• The Finish
Yours faithfully, (If you don't know the name of the person you're writing to) Yours sincerely, (If you know the name of the person you're writing to) Best wishes, Best regards, (If the person is a close business contact or friend)
Unit 1 Foundamentals of Business Writing
• Reference to Future Contact
I look forward to ... hearing from you soon. meeting you next Tuesday. seeing you next Thursday.
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
• The Reference
With reference to your advertisement in the Times, your letter of 23 rd March, your phone call today, thank you for your letter of March 5 th .
• Agreeing to Requests
I would be delighted to
• Giving Bad News
Unfortunately I am afraid that
Unit 1 Foundamentals of Business Writing
• Enclosing Documents
I am enclosing Please find enclosed Enclosed you will find
• Closing Remarks
Thank you for your help Please contact us again if we can help in any way. There are any problems. You have any questions.
Sample Letter
Unit 1 Foundamentals of Business Writing
• Here is a sample letter using some of these forms:
Dear Mr Flintstone: With reference to our telephone conversation today, I am writing to confirm your order for: 120 x Cheddar Deluxe Ref. No. 856 The order will be shipped within three days via UPS and shouout 10 days. Please contact us again if we can help in any way. Yours sincerely,
Unit 1 Foundamentals of Business Writing
• 2.How to Write a Business Letter
A business letter is a formal means of communication between two people, a person and a corporation, or two corporations. Business letters differ from personal letters because they follow very strictly set rules for composition. Many people are intimidated by the prospect of writing to strict guidelines, however business letters are nothing to be afraid of. They are too useful a tool to be stigmatized by the public.