What is the purpose of reading and studying job advertisement?1.There are many subliminal clues to be found in the wording of a job specification2.you will need to make sure that you understand the general requirements of the job and the special features that the employer is looking for in applicants3.you will wish to make sure that you have practised your written and spoken english skills,keeping the job details in mind.What to Mention in Your Letter or Email?1.you meet the specifications for the job2.Do not make the mistake of putting too much information in your first application letter3.it is important that you think about the things that make you stand out from the other people4.some other relevants and interesting factors have to be highlightedwhat are the steps of writing an application letter?1.look for something unusual in your experience or qualifications2.make the contents of your letter appropriate for the job3.avoid annoying phrases4.get someone to read your letter before you send it,revise your letter and have it checked again before you send it5.keep the letter short. to summarize your strengths on a single page6.mention the organization7.make your letter physically easy to read8.remember to state which job you are applying for 9.be realistic10.check again,read the letter one more time. what is requires about resume?1.including all the information that a potential employer needs to know2.make the information relevant3.make your resume clear ,concise and easy to read4.keep it one page long5.the layout must be perfectly regular,clear and carefully checked before you print it6.well printed what information do you need to know before going for the interview?1.the company2.the job advertised3.the overall business environment the company operates in4.the business culture of the company5.existing employees you might know6.where you might fit into the company7.the salary you might be offeredsecret of excellent speakers?1.thorough preparation2.stick to simple presentations3.make their points in a simple manner4.short5.relevant6.appropriate voice and speech rate7.efficient body language(eye contact,smile)how to prepare for a presentation?1.the audience.How many people will be present, their nationality, cultural grouping,status,gender,and interests.2.the introduction. Provide for the chairman a short written note with a headshot photograph, the title of your presentation and details about you3.collect as many facts as you can. Is to choose those facts that will get your message across most effectively and which will interest your audience. Do not distribute printed in formation before you speak4.visual aids.Short presentation may not be necessary. The audience should be looking at you--not at a screen5.don’t trust the technology. Always check the equipment before you give a presentation6.the venue. Must also check the room or place where you will be giving your presentation. Speaker’s desk or lectern. Check the height7.the length. Most people like short speeches.8.be ready for questions. Write down all the questions that you think may be raised and make notes of possible answers.演讲前，你必须写下所有你认为可能被问到的问题并且记下回答这些问题可能的答案9.preparing the content. The content must be relevant to the audience. Tell sth new and sth of their interestwhy communication sensitively is difficult? 1.those people are angry without a just cause in your view2.lt’s usually not your personal fault but they don’t care and still think you are to blame3.though they are rude. you have to handle it with patience,politeness and sympathy as if it is your mistakewhat is problem communication?unfriendly communication made in a problem usually with competitors, unsatisfied customers regulatory bodies or the media unfriendly member of your companyFailure of the communication may cause negative effects?1.losing cooperative partners customers and even the business2.losing good reputation3.dispute conflict and misunderstanding within the companywhat are the principles in communicating with customers?1.stay calm.Never lose your temper. If you lose your temper you will lose control of the situation2.listen. In many cases, angry people simply want someone to listen to them.3.don’t assume.Do not assume that people know things that you know or they ore4.explain clearly.Repeat yourself if necessary the other.Take the time to allow them comprehend5.speak clearly6.ask for details ask for specific information7.check and respond.Give a proper response.Repeat the main points made by them.Check the name and contact details.Give them a reference.Do not admit liability. But express sincere concern8.close. Ask if there is anything else that you can do for them. This shows that you have a genuine desire to help them Communicating with boss?1.Listen to history and experience2.Ask for suggestions3.Lead your ideas into the ideas of the other person.4.explain clearly with simple key points and repeat5.ask for suggestions again6.offer to revise7.check that the superior has understood your key messages8.follow up.you are seeking a way to continue the dialogue and move forwardhow to compose your message?1.keep it simple and short2.ossential and relevant informatione the “five ws” and an “H”(what why when were who how)the advantages of a written summary?1.they contain full information about when and where the meeting took place2.they record the names of the people taking part3.they list people who did not attend4.they record who made what decision5.they list points for action6.they are short and concise7.they remove duplications8.they are easy to access and can be held in electronic formSteps for the recorder of business meeting.1.make an accurate note of points of fact that are presented and decided in meeting2.evaluate and decided what is worth including in notes and what can be safely left out3.make selections of what to keep in records and what to keep as notes for future use4.summarize,shorten and simplify and make a concise meeting recordHow to deal with the cultural difference in business communications?1.don’t try to put a person into single cultural category,difficult2.don’t make assumptions about people with cultural stereotypes,dangerous3.treat everyone as an individual,bacause every person is different4.pay attention to the cultural difference in the same language spoken by people from different cultures5.be observant,learn the cultural differences,ask for advice,respect and adjust6.explain your own cultureHow to achieve both politeness and directness?1.kown that westerness see their directness and plain speaking as being open and honest instead of being rule2.be ready to make allowances3.make sure western business people understand exactly what you mean instead what you say4.if necessary,speak to the other side afterwards or ask a colleague to do soThe golden rules in crisis communication1.prepare in advance2.make sure everyone knows his or her role3.accept responsibility4.act quicklymunicate your position clearly and immediatelymunicate regularly7.tell your staff what is happening8.integrate communications into the management response 9.watch out for exhaustion 10.keep recordsreal crises share some common characteristics?1.the timing is unpredictable2.the exact nature of the crisis is difficult to forecast3.events occur without warning4.more than one problem occurs at the same time5.the crisis develops rapidlymunications play a vital role. Other businesses may feel that their exposure to crises is more limited. However, this can be a very dangerous attitude crisis communications plan?1.an assessment of the likely threat2.clear identification of responsibility3.setting up of the crisis management team4.practice and exercises5.make sure everyone knows their role6.accept responsibility7.act quicklymunicate your position clearly and immediatelymunicate regularly. Make sure that you give regular communications to the media10.tell your staff what is happening11.integrate communications into the management response12.watch out for exhaustionPress releases:essential information,it must be relevant,the number of words should be limited,the name and contact details of sbPress conference:you must be clear about the purpose of the press conference,a great deal of attention to organisational detail(choose the venue,arrange the stage and seating,make sure that the public address system is adequate so that people can hear what is being said,arrange registration,pay attention to the many administrative matters that must be dealt with,make sure that you have enough staff available at the event),a press release,background paper and photographs or illustrations一个好的求职者应该表现出广泛的兴趣，参加挑战性的活动，喜欢与人打交道。