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外贸函电实务Unit 1


Modified block style
Letterhead Reference Number Date Inside Name and Address Salutation
Subject Line Body of the Letter
Complimentary Close Signature
Enclosure Notation Carbon Copy Notation Postscript
9.Signature (签名)
10.Enclosures(附件) 11.Carbon Copy(抄送) 12.Postscript (附言)
The Practice of Business Correspondences
§ Format
Business Letter Style •Indented style 缩进式 •full block style 全齐头式 •modified block style 混合式
Complimentary Close Signature
Enclosure Notation Carbon Copy Notation
Postscript
The Practice of Businessl block style
Letterhead Reference Number Date Inside Name and Address
The Practice of Business Correspondences
§ Writing Guide
The functions of a business letter
To ask for or to convey business information To make or to accept an order To deal with matters concerning various businesses
Stamp
urgent
The Practice of Business Correspondences
The Practice of Business Correspondences
Addressing Envelopes The block style
The Practice of Business Correspondences
The indented style
Liu Xiaopin 50 Yuan Ming Yuan Rode Shanghai, 200002 P.R. China
The Practice of Business Correspondences
Essential requirements for a good business letter
•Completeness 完整 •Conereteness 具体 •Clearness/ Clarity 清楚 •Conciseness 简洁 •Courtesy 礼貌 •Consideration 体谅 •Correctness 正确
The Practice of Business Correspondences
Indented style
Letterhead Reference Number
I nside Name and Address Salutation Subject Line Body of the Letter
Date
1.Letterhead(信头) 2.Date(日期) 3. Reference Number (参考号/发文编号) 4.Inside Name and Address (收信人地址) 5.Salutation (称呼)
6.Subject line (主题) 7.Body(正文)
plimentary close (结束敬语)
• signature
Other elements •reference number •subject line •Enclosure •carbon copy notation •postscript
The Practice of Business Correspondences
Position of elements
Salutation Subject Line Body of the Letter
Complimentary Close Signature
Enclosure Notation Carbon Copy Notation Postscript
The Practice of Business Correspondences
The Practice of Business Correspondences
§ Layout and Parts
Essential elements •letterhead • date •inside name and address • salutation •body of a letter •complimentary close
Unit 1 Layout of a Bunisee Letter
The Practice of Business Correspondences
§Learning Aims
•知识目标:了解商务信函的组成部分、基本 格式、写作特点,掌握商务信函的写作技巧。 •技能目标:能够运用正确的格式进行商务信 函的写作。
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