FIRST PART
• Explaining briefly the circumstance of writing • Stating how you came to know about the company • Providing some brief information about you or your firm
3. Positive language e.g. Unfortunately, your order cannot be sent until next week. Fortunately, your order can be sent next week. Practice: 1. To avoid the loss of your credit rating, please remit payment within ten days. 2. Your misunderstanding of our June 1 letter caused this mistake. 3. You cannot visit the office except on Sunday. 4. Our stone-skin material won’t do the job unless it is reinforced.
我想知道关于黄山的旅游信息。 I am writing to inquire about the travel to Mount Huang.
请告知贵公司的业务范围？
Could I have some information about your scope of business?
可以告知你方出口业务吗？
Would you tell me the main items you export? 一般情况下你方采用的付款方式？ What is your regular practice about terms of payment?
本公司有意大量购买各型号螺钉。
We are interested in buying large quantities of screws in all sizes.
Stamp
Other envelop addressing
i.Ask somebody to pass on a letter to the addressee.
Mike Smith c/o Jane Smith English Department Chongqing University Chongqing 400047, P.R. China
Structure 1.Letterhead 2. Date 3.Inside address 4. Salutation 5 .(subject line) 6 . Body 7. Complimentary close 8. Signature 9. Enclosure 10. CC
Address of an Envelop
Stamp
M&B Company 312 West Street Honoluluorm
China National Import & Export Corp. 21, Xi’an Road Chongqing,40047 P.R.China M&B Company 312 West Street Honolulu, HI99813 U.S.A.
Making requests
我们想坐火车去那里，住宿在有独立卫浴的双人间。 请告知这次旅行是多少天，花费和日程安排?
We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes? 2How much will it cost? 3.What is the scheduling?
我非常希望能在明年秋天成为贵校物理系的博士 候选者。望能告知考试大纲。
I am very eager to enter the Graduate School of your University next fall as a Ph. D. candidate in physics. May I have the general outline for the qualification examination？
Business English Writing
Goodwill Effects
1. Conversational style language is simple, warm and natural. 2. You –viewpoint/ attitude e.g. We will be pleased to deliver your order by the 10th. Practice: i. We can permit you to attend classes when you are free. ii. We have received your letter of June1.
如果你能提供贵校的研究生目录和入学申请表将不 胜感激。
I would appreciate it very much if you would send me a graduate catalogue of your university, and also a set of application forms for admissions.
FOURTH PART
盼复
We look forward to hearing from you. 谢谢你的帮助。
Thank you for your kind assistance.
我们已对你们的产品进行询价，请在本月内给予报盘 。
Please make us an offer within this month since we have made an inquiry for your products.
flv avi
2 Letter
Dear Jess, I am glad to ….. Love, Mike
Functions
• 1. to inform • 2. to persuade • 3. to entertain
The 6 c’ s principles
1. 2. 3. 4. 5. 6. Clarity Correctness Conciseness Com pleteness Courteousness Concreteness
What we believe is that there will be a good relationship with major manufacturers --like Sony and Panasonic.
本公司一直以来从其他公司购买此类货物，现知 贵公司货物质优价廉，故欲大量进购。 We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products. to give the best price with the superior quality of the goods in large quantities.
Envelop addressing calls for accuracy, legibility and good appearance. Two forms: 1. indented style 2. block style
1. The indented form
China National Import & Export Corp. 21, Xi’an Road Chongqing,40047 P.R.China
THIRD PART
从目前情况看，合作前景广阔，投资面临着十 分有利的机遇。
From what we have achieved, we can see the broad prospects for cooperation and the very favorable investment opportunities. 我们相信我们将和主要的制造商有很好的合作---比如 索尼和松下。
Structure of English letters
There are at least 5 parts of an English letter: date, salutation , body, complimentary close and signature In a business letter , there are more items :
Stamp
ii. Ask somebody to forward a letter to the recipient in person
Jane Smith Kindness of Mike Smith
CHAPTER 7
Requests & Inquiries
STEPS:
1.Start with purpose (questions or narration) 2.Give details: specific information (self introduction, enquiries) -Attract by possible prospects: current situation (optional) 3.End with goodwill/ expectation