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商务英语阅读与写作unit 6

Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。

通常,只有在交换大量的信件,传真或电子邮件,这两个政党来完全条款和买方最后地方或填补了一个正式订单通过信件或传真。

当一个卖方收到的相对次序和确认并接受其条款和条件,他可能会开始执行订单给买方的满意度。

然而,有些时候,卖方不接受买方订单因为一些原因。

信件应该写一个订单下降与最大保健和眼睛,好将和未来的业务。

II. The Main Content of an Acceptance or Order Letter1) Expressing thanks/pleasure for receiving the offer/quotation2) Saying that you have accepted the offer/quotation3) Saying to place an order1)表达感谢/荣幸收到的报价单2)说你已经接受了报价/报价3)说放一份订单III. Read and Explain Sample LettersSample 1: An Order for Printed ShirtingGentlemen,We thank you for your quotation of July 25 together with patterns of Printed Shirting. We find both quality and price satisfactory and are pleased to give you an order for the following items on the understanding that they will be supplied from stock at the prices named:Quantity Pattern No. Prices50,000 yards 181 HK$11 per yd.40,000 yards 183 HK$14 per yd.50,000 yards 185 HK$17 per yd.(All the prices are FOB Hong Kong.)We expect to find a good market for the above and hope to place further and large orders with you in the near future.Our usual terms of payment are by D/P 60 days and we hope they will be satisfactory to you. Meanwhile, should you wish to make inquires concerning our financial standing, you may refer to the following bank:The A. B. C. Bank15XYZ Street, Hong Kong.Y ours sincerelyExercise你公司7月25日的报价单及印花细布花式样均收悉,谢谢。

我公司对品质和价格均感满意,并乐意在供应现货的条件下按(以下)指定价格订购下列货物:数量花式号价格50,000码181 每码港币11元40,000码183 每码港币14元50,000码185 每码港币17元(所有价格都是香港船上交货价)我们期望为上述商品开拓好的市场,并希望不久将来再向你公司大量定货。

我公司通常的付款条件是60天付款交单,希望此付款条件能令你公司满意。

你公司如需了解我公司财务状况,请向下列银行查询:Answer the Following Questions1. What does the writer express in the opening?2. What are the buyer’s payment terms?Words and Phrases1.give sb an order for sth place an order for sthe.g. We are pleased to give you an order for Chinese tea.2.on the understanding that on the condition thate.g. I lent him money on the understanding that he paid it back the next month.3.from stock from the goods available immediatelye.g. They cannot supply the goods from stock at the moment.4.find a good market for have a large demand fore.g. We’re sure that you will find a good market for our goods for they are of good quality.5.D/P Documents against Paymente.g. Do you accept D/P terms?Sample 2: Sales Confirmation for Acknowledging an OrderDear Sirs,Against the captioned order from you we have the pleasure of enclosing our Sales Confirmation No. EH - 718 for your signature. Y ou are requested to return us a copy as soon as possible.While appreciating the confidence you have placed in us, we wish to add that according to our usual practice we use the form of Sales Confirmation for acknowledging the conclusion of business rather than sign the Order Form of our clients. Our Sales Confirmations are reliable instruments which accurately and comprehensively reflect the spirit and essence of our agreement. To abide by the stipulationsand carry them out to the full will mean the complete realization of the duties and rights of both parties to the mutual benefit. We hope that this explanation will meet with your approval.Should there be any question with respect to the wording or content of the terms and stipulations, please do not hesitate to tell us so that we may make a check or adjustment, if necessary.Y ours sincerely, 从你对上述订货我们有幸随函附上我方销售确认书。

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