.Quick response to supply and demand for coffee beans.
.Precision management, reduce costs, and improve resource utilization
.Shorten time to meet consumer needs obtained cannot be copied the competitive advantage
STARBUCKS
Ivan Lovelin
A BRIEF INTRODUACTION TO STARBUCKS
Seattle
Washington
A BRIEF INTRODUACTION TO STARBUCKS
Hot drinks
Cold drinks
A BRIEF INTRODUACTION TO STARBUCKS
Coffee
Cup
Would u like a cup of cofee
What are the expectations of Starbucks' customers in terms of Starbucks' coffee beverages?
Spend more money to buy coffee beans to seek longterm development.
How do the operations elements of Starbucks' supply chain aid in achieving their supply chain goals?
3.Retail channels：
.retail channel for its own services and joint ventures of the shop shop.
suggestions.
Telephone survey.
Within the company to set up an open forum.
.Suppliers and distributors can share the imformation at the same time.
How does purchasing help Starbucks achieve their supply chain goals?
Supplier
Moral Purchasing 道德采购
Allow employees to senior management to ask questions.
Do you want to drink a cup of coffee now？
Thanks
Environment
quiet
comfortable
Starbucks is not just a cup of coffee.
it is a cultural experience
What should be the primary goals of Starbucks' coffee bean supply chain if they plan to be a customer focused organization?
The three most important channels:
1.Special channels： .special channels for airlines and other retail services
2.Direct channels： .direct mail-order business