© 2002 BearingPoint, Inc.
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An Evolving Model for the KM Discipline
COLLABORATI ON PHASE
KM System is formally incorporated into Institutionalization routine operations Knowledge-sharing Internalization driven by personal motivation and beliefs
No reward model encouraging knowledge sharing; Need for help is regarded as negative

“Not-invented-here” syndrome.
© 2002 BearingPoint, Inc.
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Change management
Change Management
Dr. Birte Schmitz October 2002
Business and Systems Aligned. Business Empowered.TM
A culture of knowledge sharing cannot be taken for granted
A change management programme addressing these barriers is necessary:

Training and education to build up awareness for the importance of knowledge sharing;
People are aware of what KM System is
People first hear about KM System
Time
© 2002 BearingPoint, Inc.
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Degree of Transformation
LOYALTY PHASE
Commitment Recommend to Others Positive Perception
Users recognize the advantages of using KM System KM System utilized long enough to prove its benefit
Incentive and reward system encouraging knowledge sharing; Value charters expressing the company’s attitude towards knowledge as an asset; Establishment of times and places for knowledge transfer; Rewarding of collaboration and teaming; Clear communication of what is expected of people and what the desired results are Sponsorship of the senior managment.
“Knowledge is power”
“Information withholding ensures claims and individual profit”
“Our incentives do not support know-how transfer”
“Cooperation is not a real issue within the organisation”


Lack of motivation (narrow idea of productive work, too much effort);
Lack of trust; Lack of time and meeting space;


Lack of common language (different cultures, frames of reference);
“This has always been my territory”
“My knowledge has more value outside the company”
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Typical barriers
In most companies there are a number of barriers to knowledge sharing:
KM System is implemented and becomes operational
ADOPTION Plog on and try KM System
Installation
Awareness Interest
People have an understanding of the inherent changes brought by KM System