5-2
Strategic Predispositions 战略倾向
Four distinct predispositions toward doing things in a particular way: 以特定方式行事的四种不同倾向： 1. Ethnocentric 母国中心倾向 2. Polycentric 多元中心倾向 3. Regio-centric 地区中心倾向 4. Geocentric 全球中心倾向
– 一种以母国的价值观和兴趣来指导战略决策的国家 主义的管理哲学。
5-4
Strategic Predispositions 战略倾向
• Polycentric predisposition 多元中心倾向
– A philosophy of management whereby strategic decisions are tailored to suit the cultures of the countries where the MNC operates.
– 一种试图整合一个全球体系来进行决策的管理哲学。
5-7
Orientation of an MNC 跨国公司的战略倾向
5-8
Meeting the Challenge 迎接挑战
• The Globalization Imperative: • 全球化规则：
– Belief that one worldwide approach to doing business is key to efficiency and effectiveness. 深信用一种通用方法在世界范围内做生意是取得效率和效果的关键。
5-3
Strategic Predispositions 战略倾向
• Ethnocentric predisposition 母国中心倾向
– A nationalistic philosophy of management whereby the values and interests of the parent company guide strategic decisions.
5-9
Globalization vs.
National Responsiveness 全球化VS.民族性响应
– 一种将企业自身兴趣与子公司的兴趣在地区基础上整合起来的 管理哲学。
5-6
Strategic Predispositions 战略倾向
• Geocentric predisposition 全球中心倾向
– A philosophy of management whereby the company tries to integrate a global systems approach to decision making.
chapter five 第五章
Managing Across Cultures 跨文化管理
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Chapter Objectives 本章目标
2. DISCUSS cross-cultural differences and similarities. 讨论文化间的差异性和相似性
3. REVIEW cultural differences in select countries and regions, and note some of the important strategic guidelines for doing business in each. 回顾一些特定国家和地区的文化差异，并注意在每个国家做生意时的一 些重要的战略指导方针。
The specific objectives of this chapter are: 本章的具体目标是：
1. EXAMINE the strategic dispositions that characterize responses to different cultures. 考察全球化和民族性响应对国际战略管理的影响
– Many factors facilitate the need to develop unique strategies for different cultures: 绝大多数跨国公司在其附属子公司都沿用相同的战略来对应不同的文化： • Diversity of worldwide industry standards 世界范围内产业标准的多样化 • Continual demand by local customers for di品差异化的要求越来越高 • Importance of being insider as in case of customer who prefers to “buy local” 成为本地产品的重要性是因为消费者偏爱购买当地产品 • Difficulty of managing global organizations 管理跨国公司的难度 • Need to allow subsidiaries to use own abilities and talents unconstrained by headquarters 允许子公司运用自身的能力和才智而不受制于总部的要求
– 一种定制战略决策以适应跨国公司运作所在国家文化的管理哲 学。
5-5
Strategic Predispositions 战略倾向
• Regio-centric predisposition 地区中心倾向
– A philosophy of management whereby the firm tries to blend its own interests with those of its subsidiaries on a regional basis.